The music business is not about YOU alone, it’s Team Work — Sadiq fires Ghana Musicians

Chief Executive Officer of 3Music Awards, Sadiq Abdullai Abu has admonished Ghanaian musicians to also concentrate on how structures of the music industry works rather than seeking personal glory with their brands and careers.

“Most importantly we need to begin to drive the industry from a certain insightful conversation..It is a 360 industry”. He said on Daybreak Hitz on October 20, 2020.

He also revealed that although there may be a finger pick of Ghanaian musicians doing well with their respective careers, it’s not enough and does not represent the true reflection of how our music industry should be.

“Talents always get to think that…. them them.. when this part begin to hit small hit it, hit it and then they wake up to realize that all these things that should be in the echo system to support us is not there and they begin to shout there is no structure in the industry”.

The event organizer who has got a strong connection to the Ghanaian entertainment pipeline further stated that “when people were building the structures, you were looking to your own gain and then when you wake up and realize that there are other things in the echo system to support the growth that you’ve become, you begin to decry about it”.

Elucidating on what he meant by lack of structures in the industry, Sadiq said “structures includes these various different companies in the value chain..not just talent.. If we run our industry on talent alone we wake up to realize that all these things that should be there to power them or continue to keep them at the top is not there”.

For some time now, musicians have themselves tried to organize their own events but most were a total fiasco “so it forces them to begin to want to do it themselves and it creates problems”.

(Story by: Rof Roc)