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Stop ‘fighting’ Yaw Tog, he truly made Stormzy popular in Ghana — Blogger OdarteyGH writes

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Stop ‘fighting’ Yaw Tog, he truly made Stormzy popular in Ghana — Blogger OdarteyGH writes


Yaw tog is being trolled on social media for expressing his views on a question asked him in an interview with MzGee on TV3 new day.

Answering the question, “There is that kind of perception in Ghana that Stormzy made you popular than you are” Yaw Tog said, “Yeah I would say he made me more popular on this market and I also made him more popular here too cos people didn’t really know Stormzy in Ghana here. We both did magic to ourselves.

For me, Yaw tog gave a perfect answer to the question and I am very surprised why a section of Ghanaians are trolling him for his response on social media.

In the business of music, an artist collaborates or features another for various reasons. One reason may be to tap into each other’s market or popularity and another may be because the artiste fits in the music record or any other reason they deem fit.

Yaw tog needed Stormzy’s figure and brand on his already hit and viral song, while Stormzy also needed the same or wanted to offer a helping hand not taking away the business of music.

Stormzy’s stronghold is the UK, in Africa and Ghana he is somewhat not popular. This is not to say he wasn’t popular but his popularity is relative and Yaw Tog made him more popular. Hence Yaw Tog is 100 percent right if he made that statement. For me, those who don’t understand the English language will have a problem with his statement.

Also, Yaw tog trending on various portals is very good for business and his brand.

(Source: OdarteyGH)

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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