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Shatta Wale and Code Management Group amplify African Producers through Youngtrepreneurs Initiative – SEE PHOTOS

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Shatta Wale and Code Management Group amplify African Producers through Youngtrepreneurs Initiative – SEE PHOTOS

Social youth impact organisation, Youngtrepreneurs presented a career lifting opportunity for young talented music producers through a workshop for music producer between 15th and 18th July 2021 in Accra which was powered by Code Management Group.

The workshop was designed to increase the visibility of producers in the African music industry and was supported by Audiomack Africa and Infinix Mobile, a brand which aims at empowering today’s youth to challenge the norm and stand out from the crowd all around the world.

The four day event featured some great speakers and guest instructors including Mix Master Garzy, Kuvie, Mandy Aubry from Songtrust, Fabian Thorpe from Code Management Group and Nigerian entertainment lawyer Tope Salami.

On the last day of the event, producers had one hour during the workshop to create a 60 second instrumental to present to Grammy-nominated artist Shatta Wale who had a very enlightening two hour session with the participants.

Kid 90 was adjudicated by a panel of experts including Shatta Wale to have produced the best beat and gets the chance to work with Shatta Wale for his next single as his prize package in addition to a world-class produced music video, public relations and marketing rollout campaign sponsored by Code Management Group.

Congratulating the winner, Shatta Wale expressed his excitement to have been involved in the project which serves to build the capacity of the young producers and give them the needed boast to scale into the next.

It feels great to see all these guys creating some magic and these are the kind of things I advocate for. I am very certain when we are able to build the requisite systems and structures in our industry, music and the creative arts sector will get the needed recognition it deserves”, he added.

On her part, Scilla Owusu, the Founder and Chief Executive Officer of Youngtrepreneurs said “It is a very exciting experience and I am glad to have our partners like Splice, Songtrust, Femme Africa, Muse Africa, Pan African TV, Infinix Mobile as well as  Whitestone Solicitors and consultancy to make the experience even more worthwhile and special. Shatta was so inspiring, motivating and full of zeal. I look forward to the next steps.”

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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