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Congo’s Christelle Awa wins 1st Edition of African Most Beautiful USA

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Congo’s Christelle Awa wins 1st Edition of African Most Beautiful USA

It was a night of bliss, fashion, music and great African cultural performances at the first edition of the much anticipated African Most Beautiful USA Beauty pageant.

The African Most Beautiful USA pageant is organized by the Abofrem Area Foundation Inc. with the goal of celebrating the diverse yet beautiful culture from all parts of the African continent in the United States of America.


With a car, crown and cash prize for grabs, 9 beautiful well-groomed African ladies graced the Ritz Theatre in New Jersey on the night of September 4 representing various countries to showcase their talents, culture, intelligence and to educate patrons on the values of the countries they represent.

Ahead of the main show, the glitz and glam came alive on the red carpet as patrons trooped in to experience the first edition of African Most Beautiful USA. The Red carpet was graced by patrons including celebrities like Koo Fori, Ayisha Modi, Counselor Lutterodt, Pope Skinny, Joy Industries CEOs, Traditional leaders and many others.

The first ever African Most Beautiful USA main show started with cultural displays from contestants representing various countries from the continent of Africa, including Ghana, Nigeria, South Africa, Egypt and more. And then followed by showcase of talents to impress judges and thrill patrons of the show at the Ritz Theatre.


It was also a night of entertainment as musicians Kinaata, Stonebwoy, Kwaw Kese and others thrilled patrons to some good music throughout the show that got everyone on their feet anytime there was a performance.

In the end, the judges and votes decided. Christelle Awa from Congo emerged winner of the 2021 African Most Beautiful USA pageant and walked away with a crown, cash and a car. Priscilla Assifuah representing Mauritania came second and Ghana’s Hannah Agyapong took the the third prize. All participants were rewarded gifts on the night for their efforts and contributions towards a great show.

Speaking to the CEO of Abofrem Area Foundation, Nana Akosua Nkrumah Adasa III, Nkawie Abofrem Hemaa after a successful event, she was very impressed by the good show put on by her team despite it being the first edition and promised an even better show for the next edition in 2022. She quoted;

​“We have all witnessed this spectacular show of our beautiful African culture; its great values and quality entertainment. We at Abofrem Area Foundation are bent on using this to change the story in our rural areas through development. We will be back stronger and better next year to tell the world our beautiful African story. Well done to my team and everyone who supported us one way or the other. See you all again next year”.

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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