Ghanaian superstar Stonebwoy drops his brand new music video today for the first single release from his global Def Jam deal, Therapy.
The single was released globally last week to massive acclaim and the artist is finally ready to let the world see the slick, high-end production that was shot in wild locations between Accra and Aburi in Ghana by long-time creative collaborator and director, London-based J Willz.
His first video with his new label Universal Music Group (UMG), label divisions Def Jam Recordings, 0207 Def Jam and Def Jam Recordings Africa, Therapy is a taste of the elevated sounds of this dancehall and Afropop legend.
Def Jam Recordings Africa will represent Stonebwoy’s music across Africa, whilst Def Jam Recordings will become his label home in the U.S. with 0207 Def Jam supporting the record in the U.K.
Stonebwoy is an award-winning African artist placing the continent firmly on the musical map with international touring, standout collaborations and hugely popular singles since 2012.
The Def Jam brand is recognized all over the world as a stamp of excellence in black music. As they continue to strengthen their musical bond in important markets like Africa and the UK, it’s dynamic, talented artists like Stonebwoy that will lead the way – and it’s only fitting that with great music comes next-level video aesthetic too.
Stonebwoys’s co-star in the video is the well-known Ghanaian model Mathilda Akatugba, and there is no doubt that their chemistry in locations such as the desert and the jungle add to this visual feast.
Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry.
He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs).
Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities.
Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry.
His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life.
He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management.
He's very transparent on issues around the art industry.