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Nigerian YouTube Executives for Ghana mock Our Culture, Our Music and nobody cares! – Kelly Mensah tells Government to Act!

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Nigerian YouTube Executives for Ghana mock Our Culture, Our Music and nobody cares! – Kelly Mensah tells Government to Act!

Kelly Lartey Mensah, Ghanaian urban-culture advocate and digital media consultant, has called on leaders of Ghana’s industry to pay close attention to how West African executives in charge of most social media brands unfairly treat the Ghanaian online terrain.

He accused Nigerians who are in charge of Ghana’s YouTube space of clearing topics for Ghanaian genres like “hiplife” and “azonto” and replacing these topics with Afrobeats and other Nigerian trends that are foreign to Ghanaian culture and music!

Venting his frustration via Facebook, Dr. Kelly stated that music is the backbone of modern cultures and, therefore, depriving Ghanaians of their basic digital autonomy will result in modern day acculturation. Making specific reference to YouTube, he said that, for over two years now since YouTube Music has been made accessible in Nigeria, the executives in charge of Ghana’s who happen to be Nigerians, have been deliberating restricting the app in Ghana, making is inaccessible to Ghanaian musicians to expand their investment and more effectively reach more audiences! YouTube Music is a free streaming app for music.

He further stated that, instead of these Nigerian executives coming to Ghana to explain their plans for the expansion of the service, they only come to Ghana to have fun, touch base for PR purposes, with no plans at all to expand the services here.https://m.facebook.com/story.php?story_fbid=pfbid02DuD4Bjp1tjbQk6FEgh6Lw6NM5RTHu6C2DLgLVYFKkMikFahsd7ZM868FQvY3rT3l&id=1552962098

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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