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Black Sherif is featured Artiste on Apple Music’s “Africa Now Radio” with Dadaboy Ehiz this Friday

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Black Sherif is featured Artiste on Apple Music’s “Africa Now Radio” with Dadaboy Ehiz this Friday

This Week’s Episode Features a Conversation With Black Sherif, the 5 Hottest Tracks of the Week, Africa Rising and Dadaboy Ehiz’s Favourite Track of the Week!

 

Tune in to Africa Now Radio with Dadaboy Ehiz this Friday, October 7th at 9a Lagos/London / 10a Johannesburg/Paris / 1a LA / 4a NYC on Apple Music 1.

 

Cover Star Interview
Ghanaian Afro-fusion star Black Sherif joins Dadaboy Ehiz via FaceTime on Apple Music 1 to talk about his latest track, “45.” He also discusses the mood behind his new album, ‘The Villain I Never Was,’ and how he uses music as a safe haven for introspection and personal storytelling.

 


The Big 5

Dadaboy Ehiz shares the 5 hottest new African tracks of the moment. This week’s selection includes new tracks from Show Dem Camp & Oxlade, Zuchu feat. Adekunle Gold, Joeboy, Costa Tich feat. Diamond Platnumz, and Q-Mark, TpZee & Afriikan Papi.


Africa Rising 

South African rapper and producer Jay Jody is the latest artist featured from Apple Music’s Africa Rising playlist, a campaign which shines a light on the next generation of African superstars, and this week’s show features his singles, “Sundress (feat. Una Rams)” and the A-Reece and Marcus Harvey collab, “Purple Palm Trees.” Listen HERE.

 

Dadaboy’s Song of the Week
Each week, Dadaboy Ehiz chooses his favourite track from one of Apple Music’s African playlists. This week he spotlights the cross-continental collab from Mr Eazi, DJ Tarico and Joey B, “Patek,” from Apple Music’s Chop Life playlist. Listen HERE.

 

Tune in and listen to the full episode this Friday, October 7th Lagos/London / 10a Johannesburg/Paris / 1a LA / 4a NYC on Apple Music 1 at apple.co/_AfricaNow.

 

***

 

Black Sherif on his introspective debut project

 

 

First thing I’ll say, [the energy] is 100… but I was more introspective on this album. I went deeper, I talked about my perspectives on love and things, my experiences. I talked about my external battles, my internal ones, how I cope and how I’m doing.

Black Sherif on ‘The Villain I Never Was’ title

 

 

We as individuals are all connected in some way, and some way somehow we are all fighting different battles – internal, external – and with me everything I’ve learned or say are more like experiences, things I’ve seen or things I’ve seen people go through. With my life, I feel like sh*t bro. I feel like I’m fighting myself, and I’m a human, I need to feel like that sometimes. It shouldn’t always be up up.

 

All of the times I’m the villain – in my story, in people’s story – everywhere I’m the villain, but when I sit and think about it I know “Nah bro, I don’t just wake up to be a villain.” I’m fighting for my life, I’m trying to make sense, I’m trying to be a better person so I really wasn’t the villain that people paint me to be or that myself is telling me. I’m not the villain.

 

Black Sherif on avoiding album collabs

 

 

I really needed to know myself and explore everything in me before I can start sharing out for people to help me tell my story. Music for me has always been very personal, like a safe haven for me to talk my insecurities, things I can’t say outside, so to get someone on a record with me, I just feel like they can’t help me tell my story.

 

That’s why I went real solo on the album – you know the “Second Sermon (Remix)” with Burna was the only feature on this album. I want people to know my perspectives on life, to actually brief them on what I know, what I’ve seen, what I believe in and how I’m doing. But soon, collaborations are gonna come, trust me.

 

(Source: Apple Music)

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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