Today, 3x Grammy award-winning reggae band Morgan Heritage –– currently comprised of the Trinity: Peetah Morgan, Gramps Morgan, and Mr. Mojo Morgan, all the children of late reggae great and Father of A Nation, the Hon. Ras Denroy Morgan –– share their new single and music video “Just A Number.” The new track serves as an awareness anthem, sparking conversation around the topic of cancel culture and the ephemeral nature of fame. The accompanying music video was directed by Samo (Koffee, Chronixx, Protoje), and filmed at Independence Park (National Stadium) in Kingston, Jamaica.
Recorded and mixed in Kingston and Florida, “Just A Number” was “inspired by historic and current figures in the entertainment industry,” says Morgan Heritage. “The song speaks directly to upcoming sports, film, tv, and music entertainers and anyone pursuing a professional career. We want to warn them that it’s possible to work hard and sacrifice all their lives yet lose everything due to personal views or opinion.” Morgan Heritage continues, “As students of history, we know it is better to open minds than to close them. And that’s what we hope to do with this song.”
“Just A Number” is just the first release in what promises to be a very busy year for Morgan Heritage. Stay tuned for more information on new music, live performances and much more.
Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry.
He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs).
Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities.
Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry.
His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life.
He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management.
He's very transparent on issues around the art industry.