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Apple Music announces SCUMIE as January’s featured Artiste for ‘Rap Life Africa’

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Apple Music announces SCUMIE as January’s featured Artiste for ‘Rap Life Africa’

The episode features new music from SCUMIE, all the breaking hip hop news, and the hottest tracks of the week from around Africa!  Tune in to Rap Life Radio With Ebro now on Apple Music 1.

 

Apple Music’s Rap Life Radio, presented by Global Editorial Head of Hip-Hop and R&B, Ebro Darden will feature South African new age trap artist, SCUMIE on this week’s episode. Ebro and Africa Now Radio host, Nandi Madida, chat about her latest single “Shots” available to stream on Apple Music.

 

Alongside SCUMIE, Rap Life Radio also features Touchline & King Sweetkid’s “iMali Yam”, as well as Shallipoppi’s “Cast feat. ODUMODUBLVCK”.

 

Spotlight On
Midrand-born trap artist SCUMIE (real name Zamazitha Nkala Jordan Mnqandi) has made huge strides on the SA scene with her new age rapping style and dulcet vocal tone. Having collaborated with global brands like Adidas and Stimorol, SCUMIE spent 2023 cementing her online presence and experimenting with her sound, releasing the free-flowing track “Quick Fix feat. Roiii & DopeNation” and collaborating with Amapiano giant Uncle Waffles on “Morroco” off Asylum.

 

First To Know
“I am really honoured to be on the cover of Rap Life, my favourite playlist on Apple Music,” SCUMIE tells Apple Music. “I never thought I’d see this day coming I can’t lie and I am truly grateful. I am feeling an overwhelming amount of shock because it’s like, omg WHAT?! The COVER?! Period! We did that. Keep grinding.”

 

Press Play
Rap Life Africa serves as a companion to Apple Music’s flagship hip-hop playlist, Rap Life.

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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