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Apple Music: Ayra Starr talks about her Givēon collab with Nandi Madida on ‘Africa Now Radio’

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Apple Music: Ayra Starr talks about her Givēon collab with Nandi Madida on ‘Africa Now Radio’


This Week’s Episode Features a Conversation With Ayra Starr, the 5 Hottest Tracks of the Week, Africa Rising and Nandi Madida’s Favourite Track of the Week!

 

Tune in to Africa Now Radio with Nandi Madida this Friday, May 31st at 9a Lagos/London / 10a Johannesburg/Paris / 1a LA / 4a NYC on Apple Music 1 and broadcast on YFM Accra every Sunday at 2pm, YFM Kumasi on Saturdays at 3pm and YFM Takoradi on Saturdays at 6pm.

 

 

Cover Star Interview
Nigerian Afropop singer-songwriter Ayra Starr joins Nandi Madida via FaceTime on Apple Music 1 to talk about her latest single, the GIVĒON collab “Last Heartbreak Song.” She also discusses her new album, ‘The Year I Turned 21,’ how she subverts expectations, her distinct voice, and more of her favourite collaborations from the album.

The Big 5
Nandi Madida shares the 5 hottest new African tracks of the moment. This week’s selection includes new tracks from Kizz Daniel, Platform & Abigail Chams, Tyler ICU & DJ Maphorisa feat. Masterpiece YVK, Ceeka RSA, M.J, Silas Africa & Alxapo, Ricky Tyler, and Focalistic & Sims Noreng. 

Africa Rising
Kenyan R&B singer-songwriter Polaris Pauline is the latest artist featured from Apple Music’s Africa Rising playlist, a campaign which shines a light on the next generation of African superstars, and this week’s show features her singles, “Sitaki” and “Me & You.” Listen HERE.

Nandi’s Song of the Week
Each week, Nandi Madida chooses her favourite track from one of Apple Music’s African playlists. This week she spotlights South African soul star Yanga YaYa and his track, “Moment to Myself,” from Apple Music’s Motherland Honey playlist. Listen HERE


Tune in and listen to the full episode this Friday, May 31st at 9a Lagos/London / 10a Johannesburg/Paris / 1a LA / 4a NYC on Apple Music 1 at apple.co/_AfricaNow 
and broadcast on YFM Accra every Sunday at 2pm, YFM Kumasi on Saturdays at 3pm and YFM Takoradi on Saturdays at 6pm
.

***

Ayra Starr Tells Apple Music How She Subverts Expectations

I always try to surprise even myself, with my moves, to be honest. It can be annoying, because everybody’s like, “Ayra, we expect you to go this way,” but I get bored very easily, and I hate being perceived in a way that people think they know my next move. It’s chess for me; I always want to try something different.



Ayra Starr Tells Apple Music About Developing Her Distinctive Voice

I’ve always had the voice I have now—even my talking voice would be very deep as a child. When I was in the choir, my choirmaster couldn’t believe my voice was like that. He’d tell me, “You’re a lady! Try to sign in soprano.” I was like, “What?! I can’t sing in soprano—this is my voice!” It’s been[an] on-and-off thing, but I’ve always known my voice and the sound of it has always been unique.


Ayra Starr Tells Apple Music About Her Asake Collab, “Goodbye (Warm Up)”

I was in the studio with [producer] P2J. He was like, “I have this song; I don’t know if you’re going to like it,” because he’d had it for a long time and he [wasn’t] sure about it. Every time I hear somebody say they’re not sure about a song, I just automatically love the song, because it feels like a challenge—if you don’t like it, I’m gonna make you love this song.

I was obsessed with this song. I remember I travelled to Zimbabwe the next day [after recording], and I was playing it everywhere. Everywhere I went, I was listening to it. This was even before Asake’s verse. Asake’s verse made it so perfect.

Ayra Starr Tells Apple Music About Her Anitta & Coco Jones Collab, “Woman Commando”

“Woman Commando” is one of my favourite tracks that I’ve ever made. The energy of it—it feels influenced by every African genre I grew up listening to. I remember when I first made this song in the studio, I was like, “I want two other girls on this song, because I don’t want to be the only one saying ‘Woman Commando’. I want three young women just killing it.”

I already had Coco Jones’ verse—I sent Coco an R&B track and she said, “Ayra… I want to be on your vibe.” Say less! I sent her the [“Woman Commando”] track; Coco sent me a verse in a week and I couldn’t believe what I was hearing. She held her own so much, like she didn’t feel the need to come into my vibe. She just held her own American beauty, she was just so amazing on that track. Anitta was the last verse of the album to come in. When it came in I was like, “Thank god, guys. I’ve blown! I’ve made it.”

Ayra Starr Tells Apple Music About Her GIVĒON Collab, “Last Heartbreak Song”

That song is so perfect. One of the songs that I’ve made that I’m just so proud of. You know me and GIVĒON were talking about it and we were like, “This song is giving melancholy, but at the same time it’s giving like… I’ll be good.” It’s also kind of inspiring, even though it’s so sad and sombre. It feels good to love somebody and somebody loves you back, but this feels one-sided now… you know, it’s so heartbreaking but it’s so inspiring because it’s fine—I’ll be better on my own. I’ll be good. I feel like GIVĒON’s verse—I couldn’t have got a more perfect verse. When I heard it, I was crying. I was in the car and I couldn’t believe what I was listening to. I had to re-record my verse, because he ate too much!

 

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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