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Apple Music announces Usimamane as June’s featured Artiste for ‘Rap Life Africa’

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Apple Music announces Usimamane as June’s featured Artiste for ‘Rap Life Africa’

The episode features new music from Usimamane, all the breaking Hip-Hop news, and the hottest tracks of the week from around Africa! 

Tune in to Rap Life Radio With Ebro now on Apple Music 1.

 

Apple Music’s Rap Life Radio, presented by Global Editorial Head of Hip-Hop and R&B, Ebro Darden will feature Usimamane on this week’s episode. Ebro and Africa Now Radio host, Nandi Madida, chat about their latest single “Cheque” available to stream on Apple Music.

Alongside Usimamane, Rap Life Radio will feature Bella Shmurda, Zlatan and Jeriq’s new single “Oghene”, as well as Jay Jody and A-Reece’s new single “Vamonos”.

Spotlight On

From a young age Usimamane (real name Omuhle Simamane) was immersed in a musical and creative environment, influenced by a family with deep musical roots. Influenced by a wide range of artists from Drake, 50 Cent and The Game, to Brenda Fassie, and Boom Shaka, Usimamane developed an innate passion for music and eventually, his own style, blending rap and trap underpinned by rich R&B melodies.

With a style that he describes as “fate” music, which embodies hope, joy, and inspiration, and aims to uplift and motivate people from all walks of life, Usimamane brings a unique perspective to the music scene.

First To Know

“Being chosen to grace the cover of ‘Rap Life’ is an honour that underscores the global impact of our music and culture,” he tells Apple Music. “This recognition is a testament to our journey and the power of Hip-Hop to unite different cultures around the world.”

Press Play

Rap Life Africa serves as a companion to Apple Music’s flagship Hip-Hop playlist, Rap Life.

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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