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Apple Music announces Babalwa M as the latest Isgubhu Cover Star

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Apple Music announces Babalwa M as the latest Isgubhu Cover Star


Apple Music
today announces Johannesburg-based Amapiano singer-songwriter Babalwa M (real name Babalwa Mavuso) as the next Isgubhu cover star.

 

“What an honor! This is a really huge moment for me and my supporters. It has affirmed my musical journey and just how far I’ve come,” she tells Apple Music. “I’ve worked extremely hard to reach this point, and I don’t take it for granted. ‘Excited’ would be an understatement to express the joy I feel at being chosen as the Isgubhu cover for August. I can only keep building from here, dominating more covers, and reaching more fans.”

 

Born and raised in Johannesburg, Babalwa M’s musical journey began in church as a part of the choir, a period which instilled a deep appreciation in her for singing. After graduating with a degree in journalism but struggling to find work, it was during South Africa’s lockdown in 2020 where she unexpectedly turned to music again.

 

At home alongside her partner, DJ and producer Kelvin Momo, Babalwa M began to sing on his private school Amapiano tracks, and once they shared their music with social media, the floodgates of positive feedback opened, and there was no looking back. The release of their collaborative EP Bayeke (2020) laid the foundation for her to explore her vocal intricacies, quickly following it up with her debut album Aluta Continua (2021), characterised by its vibrant melodies and relevant narratives.

 

Today she stands as the undisputed queen of private school Amapiano, with her last EP Pisces (2024) a seven-track groove-inducing odyssey deeply rooted in the emotive and intuitive essence of its astrological inspiration. Teaming up again with Kelvin Momo alongside acclaimed producer Stixx, she’s also netted the vocal prowess of Nia Pearl and Bassie to paint a vibrant tapestry of melodies and rhythms.

 

To celebrate her feature, Babalwa M has also created an exclusive Isgubhu playlist that features an eclectic selection of songs that are near and dear to her. “I’m thrilled to share my playlist with my fans as it was a precise and very personal selection. It’s a playlist that shares great insight to some of my favourite songs and artists that inspire me, some are expected and others not so much but I really hope that it will be well received and it will give deeper insight to the music that I love!”

 

Launched in early 2021, Isgubhu is the definitive home of African Dance and Electronic music on Apple Music and spotlights and elevates the work of African Electronic DJs, producers and creatives. Isgubhu, a Zulu word meaning beat and used to refer to a banging song, pays homage to an evergreen set of genres and the African artists who have played a pivotal role in shaping the Dance and Electronic scene across the world.

 

Isgubhu also houses a collection of playlists including Spotlight On–a focus on boutique labels like Soul Candi, House Afrika, Stay True Sounds and Uganda’s Hakuna Kulala & Nyege Nyege Tapes and Isgubhu Voices–a focus on the best Dance and Electronic tracks that feature vocals.

 

Check out Isgubhu only on Apple Music http://apple.co/Isgubhu

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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