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Apple Music announces Usimamane as October’s featured Artiste for ‘Rap Life Africa’

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Apple Music announces Usimamane as October’s featured Artiste for ‘Rap Life Africa’

The episode features new music from Usimamane, all the breaking hip-hop news, and the hottest tracks of the week from around Africa!

Tune in to Rap Life Radio With Ebro now on Apple Music 1.

Apple Music’s Rap Life Radio, presented by Ebro Darden, Apple Music’s Global Editorial Head of Hip-Hop and R&B, will feature Umlazi-born rapper Usimamane on this week’s episode. Ebro and Africa Now Radio host, Nandi Madida, chat about his latest single “BANK”, featuring ANATII and Tony Dayimane, available to stream now on Apple Music.

Alongside Usimamane, Rap Life Radio will highlight Apple Music’s latest Up Next SA recipient, Ziggy4x’s new single “Hou Kan Jy”. The show will also feature Nigerian MC Phyno’s new single “Time Of My Life”featuring Arrdee.

Spotlight On

Influenced by a family with deep musical roots, Usimamane’s (real name Omuhle Simamane) early exposure to a diverse array of artists including Drake, 50 Cent, The Game, Brenda Fassie, and Boom Shaka, nurtured his burgeoning passion for music beyond simple appreciation. Having created a captivating fusion of Rap and Trap, fused with R&B melodies, he coined his style “fate music,” a genre that embodies hope, joy, and inspiration, with the intent to uplift and motivate individuals from all walks of life.

First To Know

His debut album 20th: Days Before Maud comes hot off his signing to Gamma Record, who boast a global roster of artists that include Snoop Dogg, Rick Ross, Sexyy Red, Usher and Russ to mention but few.

Press Play

Rap Life Africa serves as a companion to Apple Music’s flagship Hip-Hop playlist, Rap Life.

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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