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Kendrick Lamar shares new trailer for Apple Music Super Bowl LIX Halftime Show

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Kendrick Lamar shares new trailer for Apple Music Super Bowl LIX Halftime Show

Kendrick Lamar and Apple Music released the official trailer for the Apple Music Super Bowl LIX Halftime Show. The trailer confirms SZA as a special guest for Lamar’s upcoming and anticipated headline performance on the world’s biggest stage. Watch the trailer HERE.
VIDEO | Official Apple Music Super Bowl LIX Halftime Show Starring Kendrick Lamar * TRAILER
Kendrick’s Road to Halftime on Apple Music
http://apple.co/_RoadToHalftime
The Apple Music Super Bowl LIX Halftime Show telecast will be produced by DPS with Roc Nation and Jesse Collins serving as executive producers, and Hamish Hamilton serving as director. Roc Nation will also serve as the strategic entertainment advisor of the live performance.
Creative Direction for Lamar’s performance will be provided by pgLang.
Last year,  the Apple Music Super Bowl LVIII Halftime Show starring Usher became the most-watched halftime performance of all time and garnered three 2024 Emmy nominations, including Outstanding Variety Special (LIVE). In 2023,  the Apple Music Super Bowl LVII Halftime Show Starring Rihanna scored five Emmy nominations, taking home two, including Outstanding Directing For A Variety Special, a first in Super Bowl Halftime history.
Apple Music’s multi-year partnership with the NFL and Roc Nation brings the Super Bowl Halftime Show —  the most-watched musical performance of the year — to millions of fans around the world. Apple Music celebrates musicians, songwriters, producers, and fans, and offers the world’s best music listening experience with a catalog of over 100 million songs and immersive sound powered by Spatial Audio. Apple revolutionized the music experience with iPod and iTunes and continues the award-winning tradition with Apple Music. Follow @AppleMusic on TikTok, Instagram, YouTube, and Twitter.

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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