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Ghana Music now owned by the Chinese!

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Ghana Music now owned by the Chinese!

In the vaults of the global music industry, where beats are traded like bonds and lyrics become lucrative assets, a quiet but consequential phenomenon is unfolding: the sale of music catalogues. For decades, this practice has been part of the industry’s DNA—artists trading ownership of their works for immediate financial gain. But as the world tunes in to Africa’s sonic riches, a new question emerges: At what cost?


Across the Atlantic, the debate is alive and well. Global superstars like Taylor Swift and Rihanna have fought to regain control of their masters, their creative lifeblood. Swift’s high-profile battle with Big Machine Records reignited the ownership conversation, while Rihanna’s buyback was a silent, strategic power play. Meanwhile, legends like Bob Dylan and Dr. Dre chose differently, cashing in for hundreds of millions. Each choice is personal, yes—but it ripples far beyond the artiste.

 

In Africa, the discussion is just beginning. And it’s urgent.

When Beats Become Business

The international spotlight on African music has never been brighter. Afrobeats has gone from Lagos to London, from Accra to Atlanta, conquering dance floors and topping charts. With that attention has come opportunity—and opportunists.


Catalog buyers—corporate giants with deep pockets and sharp legal teams—have turned their eyes to the continent. What they see is potential: raw talent, catchy hooks, global appeal. And they’re offering deals—big ones. For many artists, especially those emerging from hardship, the promise of a life-changing payout is impossible to ignore.

 

Take Shatta Wale, one of Ghana’s most commercially successful and polarizing musical figures. His recent catalogue sale sent ripples through the industry, confirming that even the biggest names aren’t immune to the allure of an upfront cheque.

 

But the story runs deeper in Kumasi, the heartbeat of a movement once dubbed Kumerica.

The Rise (and Stall) of Kumerica

What began as a quirky cultural crossover—a mash-up of Ghanaian authenticity with American swagger—soon blossomed into a grassroots musical revolution. Kumerican drill, powered by gritty realism and youthful energy, gave rise to stars and put Kumasi on the global map.

 

But just as the movement began to find its rhythm, it started to lose its soul.

A slew of its pioneers, under pressure and lacking long-term guidance, sold off their catalogues. The buyers? International firms looking for the “next big sound.” The result? A creative slowdown, a cultural cut-off. Kumerica wasn’t just a genre—it was a voice. And that voice has been muffled.

Beijing Now Holds the Beat

In a twist both ironic and alarming, an increasing number of Ghanaian music catalogues—masters and all—are being snapped up by Chinese companies. Quietly and systematically, these firms have acquired rights to some of Ghana’s most commercially valuable music, including works from major acts and producers.

 

What began as isolated, hush-hush deals has now morphed into a trend. Today, a significant portion of Ghana’s contemporary music library—works that were born in Madina, bred in Kumasi, and boomed across Osu nightlife—is now legally owned and monetized by foreign conglomerates based in Beijing and Shanghai.


The symbolism is striking: music, once used to fight colonialism, to rally independence, to tell our stories on our own terms, is now being funneled into portfolios in boardrooms thousands of miles away. Songs about our struggles, victories, and spirit are now profit lines in corporate spreadsheets abroad.

 

This isn’t just the globalization of Ghanaian sound—it’s its outsourcing.

Who Really Owns the Soundtrack of Africa?

Therein lies the danger. When a song is sold, so is its power. It is no longer just melody and rhyme—it becomes a monetized asset, often controlled by those with no cultural stake in its origins.

 

Ghana’s music, like much of Africa’s, is more than entertainment. It is storytelling, oral history, protest, celebration, ritual. It is our identity set to rhythm. To allow it to be wholesale commodified without guardrails is to mortgage our culture.


Wizkid’s
call for African artists to own their masters wasn’t just industry advice—it was cultural preservation. Ownership is agency. It’s the difference between creating for legacy and creating for liquidity.

The Case for Policy Intervention

Now, let’s be clear. Artists have rights. They should be free to profit from their labour and make decisions about their work. But the cultural weight of music in African societies calls for a more nuanced approach.

 

We are not advocating for censorship or state ownership of music. Rather, we argue for protection—legal frameworks, education, and industry standards that preserve the long-term value of our music for both the artist and the society that shaped them.

 

Bodies like Ghamro, MUSIGA, and the Ministry of Tourism, Arts and Culture must take a proactive role. They should:

 

Establish guidelines for catalogue sales and transfers.
Provide legal education and representation for young artists.
Create national archives for important musical works.
Incentivize local investment in music catalogues to retain ownership within the continent.

Because if we don’t act, Ghamro might soon be collecting royalties not for Ghanaian musicians, but for Chinese tech companies and foreign investors with no connection to the stories behind the songs.

Music is a Mineral

Let us be unequivocal: music is a natural resource. Like gold in Obuasi or cocoa in Tafo, it is a product of our soil, our struggle, our spirit. And like any precious resource, it must be managed wisely.

 

We cannot simply sell it off to the highest bidder, no matter how tempting the cheque. Because once it’s gone, it’s gone. And no amount of re-recording or buyback can fully reclaim a culture sold in haste.

 

We must treat our music as our future—not a fast-cash fallback. If that means hard conversations, uncomfortable policies, or even cultural legislation that dances on the edge of individual liberty, then so be it.

Because this isn’t just about who owns the rights to a song.

It’s about who owns the right to tell our story—and, increasingly, that storyteller doesn’t speak our language.

(Story: Richmond Adu-Poku)

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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