Apple Music announces OdumoduBlvck as October’s featured Artiste for ‘Rap Life Africa’

Apple Music’s Rap Life Radio, presented by Global Editorial Head of Hip-Hop and R&B, Ebro Darden, will feature Nigerian hitmaker, ODUMODUBLVCK , this month, as Ebro and Africa Now Radio host, Nandi Madida, chat about his new album, INDUSTRY MACHINE.

The Abuja rap powerhouse has enjoyed a landmark year for his career and he’s keeping his contemporaries on their toes with his new offering, delivering bars that speak to the terse realities of life in urban Nigeria.

He first made waves back in 2023 with his breakout single “Declan Rice” after the Arsenal footballer — merging influences from drill, grime, Fela Kuti-inspired Afrobeat and progressive R&B, crafting a unique genre he calls Okporoko Rhythms.

“This cover is bigger than me. It’s for Abuja, for Naija, for every young blood that believed in raw sound before the world tuned in,”ODUMODUBLVCK  tells Apple Music.

Alongside ODUMODUBLVCK , Rap Life Radio will also spotlight visionary South African producer Kay Faith who returns with her new single “Online”. Known for her pioneering work that spans Gqom, Hip-Hop and Kwaito, her latest offering is a high-energy, trap-heavy single bringing together Kenji TMZ, Creed Oasis and the fiery Xhosa work of Bhutlegend.

Also featured is Brotherkupa with his new single “Please Don’t Kill My Vibe” featuring Blxckie and K1llbrady.

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Beyond the music, ODUMODUBLVCK has carved out a singular cultural presence — fronting Patta & Nike campaigns, collaborating with visual provocateurs Slawn, Soldier Boyfriend and Ciesay (Places+Faces), and lighting up stages from Skepta’s Big Smoke Festival to Burna Boy’s historic London Stadium show.

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Speaking on INDUSTRY MACHINE, he continues, “When I say the machine, I’m talking about a system built on three things: diligence, versatility, and togetherness. My journey is bigger than me — it’s my team, my city, and my fans moving as one. That’s the energy I bring to this industry.”

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Rap Life Africa serves as a companion to Apple Music’s flagship Hip-Hop playlist, Rap Life.