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Don’t force interviewees to say things on your set – KMJ

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Don’t force interviewees to say things on your set – KMJ


KMJ, Host of “Showbiz Now” on Joy Prime TV has written a long. Though he mention no names, the ‘subs’ in the post could be likened to shots thrown at a fellow media colleague who was captured in a circulated video on social media ‘forcing’ an artiste to answer questions based on some evidence he (the radio host) picked. The artiste declined to comment on the issue but the presenter wouldn’t let go. KMJ who thinks it’s unfair had this ‘long one’ to write after a recent interview with Addi Self, ‘former’ SM Militant who has gone solo. Below is the full text of what KMJ wrote (unedited);

Before coming on the show, he said ‘bro make we focus on my new music and solo career and leave what’s happening out’.

I said, ‘oh bro that’s not even my reason for getting you in for the interview’. We both laughed, made some few jokes out of the situation and the interview begun.

He didn’t want to comment on anything Shatta Wale but after the whole interview was done he has answered every single question about Shatta Wale, Militant and his solo career, consciously or unconsciously. He even agreed to speak to his other Militant member Nattylee to speak to me live on phone during the interview. Kudos to my producer Barbie Derbie for that one.


I will say it again and again, the agenda of pushing people and ‘forcing’ them to say what they don’t want to say is not a determining factor for who a good journalist is. That’s for trends and usually it comes with bitterness and ends relationships.

If you want every guest you interview to give you what you want, make them feel at home, smile and play with them around your line of questioning. Make them genuinely feel you care about them. Don’t fake it!

They will give you what you want!

PS: Please check his new music titled ‘How Many Times’. It a beautiful piece with a great music video too.

(Source: KMJ)

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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