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Abeiku Santana announced Brand Ambassador for aYo MTN

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Abeiku Santana announced Brand Ambassador for aYo MTN

Mr. Gilbert Abeiku Aggrey popularly known as ‘Abeiku Santana’ has been unveiled as brand ambassador for ‘aYo’ Intermediaries Ghana, a micro insurance company of telecommunication giants, MTN.

The partnership would see the 2021 Radio and Television Personality of the Year, join the aYo family which has insured over seven million Ghanaians with hospital and life insurance cover over the past five years.

At the official signing ceremony in Accra, Mr. Francis Gota, Chief Executive Officer of aYo Ghana Intermediaries Limited, stated that Abeiku Santana’s advocacy of championing the course of the less privileged aligns with the company’s vision.

 

“It is really an honour to have Abeiku Santana on board especially considering your desire to help the less privileged people and contributing to the improved well being, we deem you the right person for this partnership and we remain hopeful of a fruitful outcome, ” he said.

Mr. Gota further noted that his outfit was poised to change the bad narrative of insurance by delivering a service that is fast, convenient and easy to use.

“For us we want to provide a future where everybody uses insurance. So many people have misconceptions about insurance considering the difficulty in getting their claims but our outfit wants to demystify all those misconceptions but leverage on technology to provide easily accessible insurance to everybody,” he noted.

The highly renowned broadcaster in his remarks expressed his excitement over joining the aYo group and was poised to lead the charge of getting more Ghanaians ensured considering its life saving packages.


“I am amazed with the kind of packages aYo has for its customers and very delighted to come on board to push this agenda of getting many people enrolled on the scheme.

“In this digital age to have an insurance product that is easily accessible and so affordable, it is quite remarkable. I am yet to have an insurance policy that cares so much for the low-income earners than aYo and I urge Ghanaians to subscribe to this insurance to secure the future,” he said.

The aYo Insurance service has over the past few years paid over 7.4 million claims to its customers enrolled on “Recha rge with Care”, “Send with Care”, and other insurance products.

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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