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‘Africa Now Radio’ with Nandi Madida this Friday features YKB

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‘Africa Now Radio’ with Nandi Madida this Friday features YKB

Cover Star Interview
Nigerian Afro-fusion star YKB joins Nandi Madida via FaceTime on Apple Music 1 to talk about his latest track, ”high and sober.” He also discusses his new deluxe EP, ‘YUSFUL MUSIC (RELOADED),’ his creative process, and working with super producer and artist, Pheelz.

The Big 5
Nandi Madida shares the 5 hottest new African tracks of the moment. This week’s selection includes new tracks from Reekado Banks, Seyi Vibez, & Del B, Victony, Wizkid, Venom, Shishiliza & Yumbs feat. Ch’cco, Nomfundoh Moh & Baby S.O.N, and Ch’cco feat. ToooValid.

Africa Rising
Nigerian Afrobeats singer-songwriter and entertainer BhadBoi OML is the latest artist featured from Apple Music’s Africa Rising playlist, a campaign which shines a light on the next generation of African superstars, and this week’s show features his singles, “Shkran Lak” and “Owereke.” Listen HERE.

Nandi’s Song of the Week
Each week, Nandi Madida chooses her favourite track from one of Apple Music’s African playlists. This week she spotlights Grammy-award winner and South African sensation Tyla, and her single “Truth or Dare,” from Apple Music’s Afrobeats Hits playlist. Listen HERE.

Tune in and listen to the full episode this Friday, February 16th at 9a London / 10a Lagos/Paris / 11a Johannesburg / 1a LA / 4a NYC on Apple Music 1 at apple.co/_AfricaNow and broadcast on YFM Accra every Sunday at 2pm, YFM Kumasi on Saturdays at 3pm and YFM Takoradi on Saturdays at 6pm.

***

YKB tells Apple Music What Inspired a Deluxe Version of His EP, ‘YUSFUL MUSIC

With YUSFUL MUSIC, I feel like I was able to communicate a certain feeling of a young African creative in the times that we are, relating to how my parents treated my work… how I feel like I’m in a congested place where I feel like I need to make it out. Those are the things the EP communicated.

I personally feel like there’s more that I want people to feel from that, and also I just believe the EP didn’t reach as many people as I wanted because it was lacking some fun element.

What I’ve noticed with my people is that we gravitate towards fun records – records that say something about fun – or records that are deep and melancholy, so this is my attempt to add more fun to the project and have people pay attention like ‘ok you know what, let me listen to this whole thing this guy made’ and therefore get the feeling they’ve been missing out on.

YKB tells Apple Music How Pheelz helped bring ‘YUSFUL MUSIC (RELOADED)’ to Life

We played Yusful Music for him when it was done, and he was like he likes the writing on the songs… [so] then when I wanted to make Reloaded as the deluxe version, I told him I wanted him to executive produce it – let’s rearrange the tracks, let’s add some production too, and direct me on like how you feel I should make these new songs. He was actually a huge part of the process. You know how you have your head and you want to add extensions? So he was very instrumental in helping me make the extensions, and how we can attach it

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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