Accra, Ghana – December 27, 2024 – African Music Week (AMW) is set to launch its inaugural Accra edition at the Ghana Investment Promotion Centre (GIPC) Conference Room on December 27, 2024, from 4 PM to 9 PM. This official launch serves as the first step in the countdown to the main African Music Week Festival scheduled for 2025. It marks a pivotal step in promoting music tourism, fostering cultural exchange, and continue to position Ghana as a hub for Africa’s growing creative economy.
Under the theme “Exploring Music Tourism Markets & Opportunities,” the event will feature:
● Keynote Addresses: Discussions on leveraging music tourism to develop Ghana and Canada’s music ecosystems.
● Panel Discussion: Experts will explore key topics, including:
○ Unlocking Ghana’s potential as a music tourism destination.
○ Integrating music tourism into broader tourism strategies.
○ Lessons from global case studies of successful music tourism destinations.
○ Policy recommendations for sustainable growth in the creative sector.
● Networking Session: Connecting industry leaders, stakeholders, and artists for collaboration and growth.
● Music Showcase: Performances by artists from Ghana and Ontario, Canada, celebrating cross-cultural talent and artistic innovation.
The African Music Week – Accra Launch is part of the “December in Ghana” program endorsed by the Ghana Tourism Authority and the Beyond The Return initiative. This global platform aims to position Ghana as a vibrant destination for music and cultural exchange while creating new opportunities for Canadian and African creatives. With Africa’s music industry projected to surpass $1 billion by 2025, AMW Accra presents a unique gateway for international partnerships and market development.
Event Details:
● Date: December 27, 2024
● Time: 4:00 PM – 9:00 PM
● Venue: GIPC Conference Room, 4th Floor, Accra, Ghana
Featured Speakers Include:
● Khadijat El-Alawa – CEO, The Continent Live/Universal Music Sync & Brands
● Ruddy Kwakye – Founder & CEO, The Rave Group
● Bola Ray – CEO, EIB Network Ltd
● Yoofi Grant – CEO, Ghana Investment Promotion Centre
“African Music Week Accra is a vital initiative to bridge cultural and economic ties between Ghana and Canada. By exploring music tourism, we aim to empower artists, create sustainable opportunities, and position Ghana as a creative powerhouse on the global stage. This event also kicks off the journey to the main African Music Week Festival in 2025,” said Julz Ossom, Founder & Director of AMW.
About African Music Week (AMW): African Music Week is an international platform dedicated to connecting African and global artists, industry leaders, and audiences. AMW Accra, an extension of the Toronto-based AMW, serves as a strategic hub for cultural exchange, innovation, and economic growth within the music industry. The Accra launch marks the beginning of the countdown to the
2025 African Music Week Festival
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Dede Gedza
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