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African Star partners Lagazee Sound International to host Sound System Festival on April 1st

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African Star partners Lagazee Sound International to host Sound System Festival on April 1st

International sound system owner, record label boss, and artiste manager, Stuart Brown aka African Star is hosting a Sound System Festival at Boston Gardens, off Aburi Road on Saturday, April 1, 2023.

According to African Star, his decision to host the Sound System Festival is borne out of his desire to encourage the sound systems in Ghana to promote the sound system culture and develop an industry.
He explained that what he’s promoting is not a clash but an opportunity for the various sound systems in Ghana to showcase their craft. “Sound system festival isn’t a clash, everyone can play and get themselves out there, they need to know that sound system is a gateway for the artistes to get promoted,” he notes.

 

African Star has been in the music business for over four decades and has worked with various artists on his African Star label. He is renowned for his work with Capleton, whose career he is credited with having contributed to significantly. Other artists he has worked with include Determine, Admiral Tibet, Jah Cure, Jah Mason, Sister Nancy, George Nooks, and Gregory Isaacs.

 

While in Canada, where he was based prior to coming to Ghana, he operated the Sankofa Club in addition to his sound system and music label. This is the second time African Star is coming to Ghana having been based here during the mid 2000s.
Ace radio deejay and operator of King Lagazee Soundz, King Lagazee is of the view that there is a need for more of such events. “The Sound System Festival will boost the image of the industry for support from sponsors and the public. No one from Ghana is traveling abroad to play on the international sound system circuit, although there is a big market out there. So, events like this will attract the attention of international promoters to invite us to play. It’s not always about winning or losing in a clash, but putting our craft together to build the sound system industry,” King Lagazee believes.

 

The Sound System Festival is expected to feature Lifted Selection, Nexus Sounds, Nature One Sounds, King Lagazee Soundz, Fire Crew, and Mighty African with special guests including Djabi of Roots International, Somanya; veteran radio personality, Black Santino and Daddy Bosco, President of the Rastafari Council, Ghana and a music and media executive.

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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