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Afro Jama? New Ghanaian Genre? Ready to be accepted to become a household music?

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Afro Jama? New Ghanaian Genre? Ready to be accepted to become a household music?

 

The Moment Show, a leading showbiz broadcast programme in the country, hosted by the finest Naa Kwarley Quartey, on LA TV, is leading an advocacy for ‘Afro Jama’ to be officially accepted as a fully fledged genre just like AfroPop, Afrobeat, Highlife, HipHop etc.

 

Afro Jama is a contemporary rhythm which is heavily featured by ARTISTES from Southern Ghana, particularly the GaDangme region and reaches many Africa countries like Congo DRC, Gambia, Nigeria, South Africa and elsewhere across the world. Notable musicians include King Jerry, Nii Funny, Kotey Another, Fatozia, Skrewfaze, YongTee amongst others. Despite their exceptional performances, these artistes have not been recognized and supported enough over the years.

 

 

It is the expectation that, through this advocacy campaign, the music industry, from the local to the international stage, will recognize this great genre and among other things institute and dedicate an award category to it during related ceremonies and to create an avenue to groom and promote artistes within this sphere.

 

(Source: AbladeTv)

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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