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ANATII discusses signing with Gamma on Apple Music’s ‘Africa Now Radio’

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ANATII discusses signing with Gamma on Apple Music’s ‘Africa Now Radio’

This Week’s Episode Features a Conversation With ANATII, and the 5 Hottest Tracks of the Week!
Tune in to Africa Now Radio with Nandi Madida this Friday, December 6th at 9a London / 10a Lagos/Paris / 11a Johannesburg / 1a LA / 4a NYC on Apple Music 1 and broadcast on YFM Accra every Sunday at 2pm, YFM Kumasi on Saturdays at 3pm and YFM Takoradi on Saturdays at 6pm.

 

Cover Star Interview
South African rapper, singer-songwriter and producer ANATII joins Nandi Madida via FaceTime on Apple Music 1 to talk about his latest single, “SEY’HLANGENE (feat. Al Xapo & Yumbs).” He also discusses his forthcoming new album, ‘BOOM SZN,’ how he hopes to increase the reach of African artists around the world, and how he finds ways to recharge.

This Week’s Hottest New Tracks
Nandi Madida shares the hottest new African tracks of the moment. This week’s selection includes new tracks from Davido feat. ODUMODUBLVCK & Chike, FOLA feat. Bella Shmurda, Scotts Maphuma & ShaunMusiq feat. CowBoii, Bassie, Azana & Soa Mattrix feat. Tumisho & T-Man SA, and Moliy & Silent Addy.

Tune in and listen to the full episode this Friday, December 6th at 9a London / 10a Lagos/Paris / 11a Johannesburg / 1a LA / 4a NYC on Apple Music 1 at apple.co/_AfricaNow broadcast on YFM Accra every Sunday at 2pm, YFM Kumasi on Saturdays at 3pm and YFM Takoradi on Saturdays at 6pm.

***

ANATII Tells Apple Music How He Wants To Continue To Represent Africa Globally
I’ve always been searching for how we push out further. How do we increase the footprint? Because when we give people the art and music, and these experiences, it shapes their lives in a different way. I’ve seen this firsthand in my travels. What amapiano has been able to do is give people a voice and speak to the vibration. I’ve seen kids flourish, I’ve seen them do tours, I’ve seen them on stage. This is also from behind the scenes, because I get the experience this behind the decks, producing, DJing here and there. Us having our parties in Paris, [where you see] Uncle Waffles, Focalistic, DBN Gogo, everyone going their thing. Seeing all of that movement and action really puts a battery in your back. We have been doing this thing, across genres.
ANATII Tells Apple Music About Signing With Gamma
Gamma are breaking boundaries as a company, from a media and music perspective. That piqued my interest when I saw their announcement, before us even speaking about a deal. I met Larry [Jackson] at an Usher show in Paris, so there were no conversations or context at that point. But to see how things come full circle… this deal for me just represents us taking ownership of what we have in terms of resources on the continent. Also being able to export to greater spaces and markets, to increase the footprint. With Gamma we’re doing things that are beyond music. It’s about culture and intention; real impact. With ‘BOOM SZN,’ that’s just the beginning. African artist deals. The whole structure. How you can give a platform to someone else. It’s booming.
ANATII Tells Apple Music How He Handles Pressure
The greatest thing is being able to create. I’m also just grateful. [I’m] really grateful to have a platform, to have a voice. To have the opportunity to create everyday. You know, I manifest on the highest level possible; whether it’s a tech venture that I’m doing or something in agriculture or food security, textiles, mental health. We’re always pushing. Even if I’m quiet, we’re always working. We’re always evolving and staying healthy. Healthy mind, healthy environment and booming.
ANATII Tells Apple Music About How He Recharges 
More than a break. It’s always good to just reconnect with yourself, to realign the energy. To make sure that your battery is fully charged. We pour into so many people on a daily basis, and often we forget ourselves and we neglect ourselves. On my spiritual journey, it’s taken me to many places—India, Mexico, all over the [African] continent. Connecting the dots in terms of our spirituality and wholeness. That is a big part of me. The music is an expression, holistically—it’s all about the healing.

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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