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Anticipate!!!! Zodiac hints at another major release on July 2

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Anticipate!!!! Zodiac hints at another major release on July 2

Music can be very inconceivable and hard to describe thanks to its almost magical nature. Especially, when you need someone to translate ideas, emotions and messages into music, it is quite difficult to communicate your internal musical concepts in a way that someone understands them sufficiently enough to come close to your ideals.

With this, talented Ghanaian music producer and afrobeat artiste known to in music space as Zodivc is gearing on another self-produced masterpiece dubbed ‘Kwa Brane’ which he featured a great voice, Nii M and another prolific artist, Yaa Pono.  Visuals were directed by Adotey Lomotey.

According to the producer cum artiste, the new song creates the most fitting and beautiful music that forms a symbiosis with the deeper meaning of the twi word ‘Kwa Brane’ which means “Self-actualized youth” or an Idol in a society.

The Mugeez Extrial music producer and sound engineer, Zodivc said the title which means, self-actualized is the highest level of psychological development, where the personal potential is fully realized after basic bodily and ego needs have been fulfilled. “So this can be related right from the start of the music in the chorus when I said, “ yε winning yε gεngi joe wonti asi deε dεdi dεdi kwa Brane in my benzo “What meant basically was that “people on the street ” are known to be  low lives in the society so they conform to whatever society throws at them which makes them limited potentially and physically.

He added that when a youth realizes what he or she is worth himself, his dream come true and becomes successful then he is termed as ‘KWABRANE’ because he created his own path.

The song is inspired by the struggles and success in life. “How I perceive life to be. For me, I think although there are ups and downs in life, the focus should be on winning”

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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