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Apple Music: ‘Africa Now Radio’ with Nandi Madida this Friday features Black Sherif

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Apple Music: ‘Africa Now Radio’ with Nandi Madida this Friday features Black Sherif

Apple Music’s Africa Now Radio with Nandi Madida this Friday with Black Sherif
This Week’s Episode Features a Conversation With Black Sherif and the 5 Hottest Tracks of the Week!

 

Tune in to Africa Now Radio with Nandi Madida this Friday, April 4th at 9a Lagos/London / 10a Johannesburg/Paris / 1a LA / 4a NYC on Apple Music 1 and broadcast on YFM Accra every Sunday at 2pm, YFM Kumasi on Saturdays at 3pm and YFM Takoradi on Saturdays at 6pm.

 

Cover Star Interview
Ghanaian hip-hop star Black Sherif joins Nandi Madida via FaceTime on Apple Music 1 to talk about his latest single, “Sacrifice.” He also discusses his new album, ‘IRON BOY,’ how he found his place in music at a young age, and how having a strong creative team has driven his success.

This Week’s Hottest New Tracks
Nandi Madida shares the hottest new African tracks of the moment. This week’s selection includes new tracks from Mayorkun, Oxlade, Syemca, Riky Rick feat. 25K, Focalistic, Blxckie, K.Keed, Blue Pappi & Lowfeye, and Nomfundo Moh feat. Blaq Diamond.
Tune in and listen to the full episode this Friday, April 4th at 9a Lagos/London / 10a Johannesburg/Paris / 1a LA / 4a NYC on Apple Music 1 at apple.co/_AfricaNow and broadcast on YFM Accra every Sunday at 2pm, YFM Kumasi on Saturdays at 3pmand YFM Takoradi on Saturdays at 6pm.
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Black Sherif Tells Apple Music How He Found His Place in Music at an Early Age
Since childhood, I’ve been an artist. I didn’t have my voice on wax or anything, but I was exploring everything that was interested in, in the most artistic way. We used to do bike rides—BMX freestyles—and go dance at weddings on the weekends. It was just figuring out what I wanted to follow within entertainment. That was when I started writing music, for 15 months, before going to the studio for the first time. Then coming out of high school, I tried to follow this thing by really hustling it!
Black Sherif Tells Apple Music About the Importance of Having a Strong Team
For example, my performance at the VGMAs [Vodafone Ghana Music Awards]—it’s always a team idea. I feel like everything we’ve done is a collection of heads. Everyone is involved, from the camera direction, to the styling, to everything. It’s a lot of creative people coming together to do something. I feel like it’s more powerful that way. I’m really blessed to have [those] people and those kinds of minds around me.
Black Sherif Tells Apple Music About His Idol and Inspiration, Amakye Dede

Amakye Dede had an album called ‘Iron Boy’ [2015] and it was only right to pay homage to that. Recently I found out that he was friends with my grandfather! When I was a kid, he had this black jeep, so every time we were close from school, we could walk on the pedestrian road of the Raku Highway [and] see him every time. Growing up, becoming a musician and then going back to pay homage and finding out they have ties with my family—it was crazy.

Black Sherif Tells Apple Music What It’s Like To Have Akon as a Huge Fan
I feel like it makes me want to look within more. Being in the studio with your idols, they hear something that you don’t hear sometimes. So it’s like if someone says that about me, what does he see in me? So it makes me want to go inside more. Even now, I believe I’m still at a beginning stage of figuring out what I want my voice to be—and when I say voice, I don’t mean tone. It’s more my permanent message and what my purpose is.
Black Sherif Tells Apple Music What Fans Can Expect From His New Album, ‘IRON BOY’

I want them to finish listening to the album, and if it’s someone that wants to make things, just pick up some stuff and start stitching! After you listen to the album, just go out! If it’s your trainers, go take a jog. Just try to be something—because I feel like there’s a part of success that’s not being talked about in mainstream music. I try to put lights on there for people who need to hear it and know, even if it’s not the exact feeling, They need to feel close to how some parts of success feels like. That’s what I’m trying to do with this album.

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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