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Apple Music: ‘Africa Now Radio’ with Nandi Madida this friday features Hevi

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Apple Music: ‘Africa Now Radio’ with Nandi Madida this friday features Hevi


This Week’s Episode Features a Conversation With HEVI and the 5 Hottest Tracks of the Week!

Tune in to Africa Now Radio with Nandi Madida this Friday, May 9th at 9a Lagos/London / 10a Johannesburg/Paris / 1a LA / 4a NYC on Apple Music 1 and broadcast on YFM Accra every Sunday at 2 pm, YFM Kumasi on Saturdays at 3pm and YFM Takoradi on Saturdays at 6pm.

 

Cover Star Interview
Tanzanian Afro-fusion star HEVI joins Nandi Madida via FaceTime on Apple Music 1 to talk about her latest single, “My Rider.” She also discusses her self-titled EP, her biggest inspirations, and how she aims to represent Tanzania.

This Week’s Hottest New Tracks
Nandi Madida shares the hottest new African tracks of the moment. This week’s selection includes new tracks from BNXN, The Cavemen., Mas Musiq, Daliwonga & DJ Maphorisa, The Majeek,  Shoday & Camidoh, and Freddie Gambini & Tikki Waja.

Tune in and listen to the full episode this Friday, May 9th at 9a Lagos/London / 10a Johannesburg/Paris / 1a LA / 4a NYC on Apple Music 1 at apple.co/_AfricaNow and broadcast on YFM Accra every Sunday at 2pm, YFM Kumasi on Saturdays at 3pmand YFM Takoradi on Saturdays at 6pm.

HEVI Tells Apple Music How Church Inspired Her Approach to Music
I started doing music when I was eight at church, doing concerts, and church taught me how to sing deeply from the heart. That has shaped me up to now! When I write my songs, I still write deeply from my heart.

HEVI Tells Apple Music About Her Track, “My Rider”
When I listen to that song, I feel calmly connected, and I wanted to experience this emotion with everyone. The songs is about love between two people. It’s like you are finding a rider for you and for your life. It’s the right person. I wanted to write a good song about that person who drives me crazy.

HEVI Tells Apple Music About Her Fusion of Different Genres
My biggest influence is Doja Cat, and Doja always blends rap, pop, hip-hop and R&B to create her unique sound. I also wanted to blend different genres of music—Bongo Flava, amapiano, Afrobeats and Rumba. It felt crazy but I wanted to do something unique. I want my music to be shared with so many different types of people.

HEVI Tells Apple Music About Her Track, “Jam”
This song is an anthem for life. It’s a motivational song! It’s like you are [stuck in a] traffic jam, but you know you will get where you are going. I put some Swahili into the song, and it means, “There may be a jam, but we are alive no matter what comes on our way!”

HEVI Tells Apple Music About Being Chosen as Apple Music’s Up Next Artist for East Africa
I didn’t expect to be selected—I was very shocked! I was like ‘Am I dreaming?” I’m so excited to be part of this because I know it’s going to be huge. I’m planning with my team to collaborate with many different artists who are bringing fresh energy in our industry. I know my music’s going to be shared with so many people because Apple Music is a major platform. This is big, huge milestone for me.

HEVI Tells Apple Music About the Importance of Representing Tanzania
Always I’m proud to carry my flag with me from here in Tanzania. I want to show the world what an artist from Tanzania can do. We want to show the world our genre of music, Bongo Flava, so I’m here for that. I’m here to represent them.

 

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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