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Apple Music: ‘Africa Now Radio’ with Nandi Madida this Friday features Ruger

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Apple Music: ‘Africa Now Radio’ with Nandi Madida this Friday features Ruger


This Week’s Episode Features a Conversation With 
Ruger and the 5 Hottest Tracks of the Week!

Tune in to Africa Now Radio with Nandi Madida this Friday, March 28th at 8a London / 9a Lagos/Paris / 10a Johannesburg / 1a LA / 4a NYC  on Apple Music 1 and broadcast on YFM Accra every Sunday at 2pm, YFM Kumasi on Saturdays at 3pm and YFM Takoradi on Saturdays at 6pm.

Cover Star Interview
Nigerian Afrobeats star Ruger joins Nandi Madida via FaceTime on Apple Music 1 to talk about his latest single, the Kranium collab, “Dudu.” He also discusses his new album, ‘Blown Boy Ru,’ how he first began fusing Afrobeats and dancehall, and why his songs are so personal.

This Week’s Hottest New Tracks
Nandi Madida shares the hottest new African tracks of the moment. This week’s selection includes new tracks from DJ Maphorisa, Xduppy & Kabza De Small feat. Thatohatsi, Young Stunna & Nkosazana Daughter, Sun-El Musician, Msaki & Karyendasoul, Bayanni, HEVI, and Crayon.

Tune in and listen to the full episode this Friday, March 28th at 8a London / 9a Lagos/Paris / 10a Johannesburg / 1a LA / 4a NYC  on Apple Music 1 at apple.co/_AfricaNow and broadcast on YFM Accra every Sunday at 2pm, YFM Kumasi on Saturdays at 3pm and YFM Takoradi on Saturdays at 6pm.

***
Ruger Tells Apple Music Why His Songs Are So Personal
If you look at the album, there are three songs that are on there that tell a story—all my exes and all the relationships I’ve had. I put everything into this album because I write out of experience. I don’t go into the studio trying to look for a hit or whatever. I’m trying to make music that connects, so that someone can listen to and relate to it.

Ruger Tells Apple Music Why He Loves Performing Live
I feel like only the people that have experienced me perform live can actually get the opportunity to enjoy my voice. Because even in my music, I don’t necessarily even show it. I feel like my favourite time being Ruger is when I’m performing on stage, because I get to do whatever I like with my own song. I started from the choir; I know how to sing, especially when it’s a song that resonates well with me. You can tell from my COLORS performance; I was even closing my eyes at one point!

 

Ruger Tells Apple Music About His Fusion of Afrobeats and Dancehall
When I first started recording, I was just doing the normal Afrobeats at first, but there was this song I wrote at that time called “Warning’.” I used a little bit of the Popcaan melody from “Silence,” and after I made it, I compared it to every other song I had made before it. I said, “Yes, this is top-notch.” This is what we call creating something different from what every other Afrobeats artist is doing.

 

Ruger Tells Apple Music About His Plan for Global Recognition
I want to reintroduce myself. This is about to be a global reach for the people that don’t know me. Let them know what I’ve done. Let them know [about] the boy that has been on tour, back to back, for four years. I’m that boy from OJ City; I’m that boy that never gives up, whatever the challenge has been thrown at me. I fight whatever it is, and I stand my ground and stand on business. That’s why this album is different, from the rollout to the trailer to everything—I had to introduce myself and let them know.

 

Ruger Tells Apple Music About the Collaborations on His Album, ‘Blown Boy Ru’
When I put these people on the project, I looked at it and I was like, “Yeah!” This is an amazing project and I love it; I love it with all my heart. I love everyone that worked with me on there. God bless everyone, man.

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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