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Apple Music: Africa Now Radio with Nandi Madida this Friday featuring Joeboy

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Apple Music: Africa Now Radio with Nandi Madida this Friday featuring Joeboy

This Week’s Episode Features a Conversation With Joeboy and the 5 Hottest Tracks of the Week!

Tune in to Africa Now Radio with Nandi Madida this Friday, March 21st at 8a London / 9a Lagos/Paris / 10a Johannesburg / 1a LA / 4a NYC  on Apple Music 1 and broadcast on YFM Accra every Sunday at 2pm, YFM Kumasi on Saturdays at 3pm and YFM Takoradi on Saturdays at 6pm.

 

Cover Star Interview
Nigerian Afrobeats star Joeboy joins Nandi Madida via FaceTime on Apple Music 1 to talk about his latest single, “Taxi Driver.” He also discusses his new album, ‘Viva Lavida,’ reuniting with his long-time collaborator Tempoe, and about fusing different sounds on his new album.
This Week’s Hottest New Tracks
Nandi Madida shares the hottest new African tracks of the moment. This week’s selection includes new tracks from Kaestyle, Zlatan feat. FOLA, Khaid, Major League DJz feat. Jorja Smith, and Twitch 4EVA.
***
Joeboy tells Apple Music about naming his 3rd album ‘Viva Lavida’ 
The title means living free, enjoying life, good vibrations and good energy. People tell me so many times that my music is soothing and everything. One of my guys started giving me the nickname ‘Lavida Boy’ so I started building on the concept from there. I started having Lavida sessions and there’s going to be Lavida Festival soon! I feel like there’s so much negativity in the world. Everybody’s trying to be toxic, everybody’s trying to huff and puff. I just want to be that source of positivity and that’s my message, that’s my motto – that’s always been for me, even before the fame.
Joeboy tells Apple Music about reuniting with his long-time collaborator Tempoe

We don’t get to work together all the time because Tempo travels a lot, but whenever we do, we always make sure to make something that is very very unique and different sound wise. We want people to say “wow, this is beautiful “ – both from a hit song perspective, and a quality perspective. Whatever song we’re making right now, we don’t want it to sound like anything out there and we always achieve that goal, so shout out to Tempoe!!

Joeboy tells Apple Music about fusing different sounds on his new album
I get to travel a lot. I get exposed to so many different ideas, different cultures – and it’s only right that I let those cultures influence me in a positive way. I even got to visit India and I started listening to the kind of songs that they listen to in those regions, and that kind of influenced the sound too – so I started to infuse that into some songs on the project.

Joeboy tells Apple Music about perseverance through tough times
One thing I’d want to say to every young person going through a difficult time is stay strong! – I try to not let problems overwhelm me. Don’t let it you mess with your self-esteem or your self-belief. Just keep going and keep striving for more. Don’t see challenges as the end of the world and don’t see challenges as things that are not normal. Everybody goes through challenges, no matter how fun or happy they appear on the internet or how cool they look. If you can fix it, fix it. If you can’t, just chill – and love yourself!

Tune in and listen to the full episode this Friday, March 14th at 8a London / 9a Lagos/Paris / 10a Johannesburg / 1a LA / 4a NYC  on Apple Music 1 at apple.co/_AfricaNow and broadcast on YFM Accra every Sunday at 2pm, YFM Kumasi on Saturdays at 3pm and YFM Takoradi on Saturdays at 6pm.

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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