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Apple Music announces Beeztrap KOTM as the ‘Up Next Artiste’ in Ghana

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Apple Music announces Beeztrap KOTM as the ‘Up Next Artiste’ in Ghana

Apple Music today announced the latest musician to be featured in its ‘Up Next Artiste’ development program in Ghana is rapper, Beeztrap KOTM.

 

“As the focus Artist in Ghana, this represents a pivotal moment in my musical journey,” he tells Apple Music. “It’s about hard work and perseverance. I’m thrilled to be able to share my music with the world and connect with Apple Music listeners on a deeper level.”

 

Born and raised in the Ashanti Region of Ghana, Beeztrap KOTM discovered his love for music at a young age and has spent countless hours refining his talent since. Today, he stands as one of Ghana’s premiere underground rappers, developing a unique style that blends elements of reggae and dancehall with Afrobeats and Asakaa, illustrated expertly on his debut album Different Type Of Gangster (2023).

 

As his star continues to rise, Beeztrap KOTM is looking to deliver a rich musical experience to listeners with thought-provoking releases. With latest single “Yesu” (2024), available to stream on Apple Music, does just this, reinforcing his distinctive sound, lyrical prowess and marked enthusiasm as a Ghanaian artist who has established himself as a major player.
As the latest Up Next act to be spotlighted in Ghana, Beeztrap KOTM  will be featured across Apple Music’s Up Next playlist https://apple.co/3eITdJd. The curated Up Next playlist features a dynamic class of new and emerging artists, thoughtfully hand-picked by Apple Music editors from around the world. The playlist is genre agnostic and represents a line-up of artists our global editors are passionate about and eager to expose to a larger audience.

 

The vast global Up Next roster of past talent includes Grammy-nominated and critically lauded talent like 6lack, Daniel Caesar, H.E.R., Greta Van Fleet, Khalid, Amy Shark, Billie Eilish, Sabrina Claudio, Sigrid, Mr Eazi, Stefflon Don, Bad Bunny, Juice WLRD, Bazzi, Jax Jones, NCT 127, Summer Walker, Tierra Whack, Dean Lewis, Pink Sweat$, Koffee, Megan Thee Stallion, Burna Boy, Clairo, Lunay, Jessie Reyez, Orville Peck, Victoria Monét, Ingrid Andress, Conan Gray, Don Toliver, Rema, BENEE, Holly Humberstone, Natanael Cano, Givēon, beabadoobee, Arlo Parks, Tate McRae, Foushee and Tems.

 

About Apple Music’s Up Next Program
Up Next is Apple Music’s monthly artist program geared towards identifying, showcasing and elevating rising star talent. Each month, Apple Music’s editorial team selects an artist to promote, utilizing the full force of the platform to raise awareness of the artist to its growing global audience of music fans. The vast Up Next roster of past talent includes Grammy-nominated and critically lauded talent like 6lack, Daniel Caesar, H.E.R., Greta Van Fleet, Khalid, Amy Shark, Billie Eilish, Sabrina Claudio, Sigrid, Mr Eazi, Stefflon Don, Bad Bunny, Juice WLRD, Bazzi, Jax Jones, NCT 127, Summer Walker, Tierra Whack, Dean Lewis, Pink Sweat$, Koffee, Megan Thee Stallion, Burna Boy, Clairo, Lunay, Jessie Reyez, Orville Peck, Victoria Monét, Ingrid Andress, Conan Gray, Don Toliver, Rema, BENEE, Holly Humberstone, Natanael Cano, Givēon, beabadoobee, Arlo Parks, Tate McRae, Zoe Wees, Morray, Fousheé, Amorphous, Tems, Parker McCollum, Jay Wheeler, Shenseea, Omar Apollo, Jvck James and aespa.

 

In 2022, Apple Music’s Up Next artist program has expanded into its sixth year and includes a curated companion Up Next playlist featuring a dynamic class of new and emerging artists, thoughtfully hand-picked by Apple Music editors from around the world. The playlist is genre and country agnostic and represents a line-up of artists our global editors are passionate about and eager to expose to a larger audience. In March 2021, Apple Music expanded the Up Next program to feature localized campaigns that highlight artists across the U.S., U.K., Australia/New Zealand, Brazil, Canada, France, Germany, Greater China, India, Italy, Japan, Korea, Latin America, Netherlands, Nigeria, Nordics, South Africa, Spain, Switzerland, Thailand, and Turkey.

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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