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Apple Music announces BhadMayors as Ghana’s latest “Up Next Artistes”

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Apple Music announces BhadMayors as Ghana’s latest “Up Next Artistes”

Apple Music today announced the latest musician to be featured in its Up Next artist development program in Ghana is Afrofusion duo BhadMayors.

 

“We are incredibly honored to be selected as the Up Next artist for Ghana,” they tell Apple Music. “This opportunity means the world to us, and we can’t wait to share more music with our fans in 2025. Expect a year filled with creativity and exciting collaborations. It’s going to be a lot of fun!”

 

Consisting of brothers Paul and Samuel Debrah Afful, BhadMayors gained significant momentum in 2024 with the release of their breakout single “Free My Mind” featuring AlorG.

 

Their intrepid blend of Afrobeats and hip-hop makes for a refreshing and youthful sound, one that will no doubt take them far as they continue to reach new career heights.

 

The recent release of their debut album, The Good, The Bhad, The Terriblemarks a turning point for this confident young duo, crafted not only with the intention of cementing their place as a growing force within Africa’s fast-growing music scene, but to share parts of their culture and lifestyle through music.

 

Touching on themes of friendship, perseverance, self-expression, ambition and freedom, as well as the difficulties of maneuvering young love, The Good, The Bhad, The Terrible is a daring, honest portrait of what it’s like to chase your dreams.

 

As the latest Up Next act to be spotlighted in Ghana, BhadMayors will be featured across Apple Music’s Up Next playlist https://apple.co/3eITdJdThe curated Up Next playlist features a dynamic class of new and emerging artists, thoughtfully hand-picked by Apple Music editors from around the world. The playlist is genre agnostic and represents a line-up of artists our global editors are passionate about and eager to expose to a larger audience.

 

The vast global Up Next roster of past talent includes Grammy-nominated and critically lauded talent like 6lack, Daniel Caesar, H.E.R., Greta Van Fleet, Khalid, Amy Shark, Billie Eilish, Sabrina Claudio, Sigrid, Mr Eazi, Stefflon Don, Bad Bunny, Juice WLRD, Bazzi, Jax Jones, NCT 127, Summer Walker, Tierra Whack, Dean Lewis, Pink Sweat$, Koffee, Megan Thee Stallion, Burna Boy, Clairo, Lunay, Jessie Reyez, Orville Peck, Victoria Monét, Ingrid Andress, Conan Gray, Don Toliver, Rema, BENEE, Holly Humberstone, Natanael Cano, Givēon, beabadoobee, Arlo Parks, Tate McRae, Foushee and Tems.

 

About Apple Music

Apple loves music. Apple revolutionized the music experience with iPod and iTunes. Today, the award-winning Apple Music celebrates musicians, songwriters, producers, and fans with a catalog of over 100 million songs, expertly curated playlists, and the best artist interviews, conversations, and global premieres with Apple Music Radio.

 

With original content from the most respected and beloved people in music, autoplay, time-synced lyrics, lossless audio, and immersive sound powered by Spatial Audio with Dolby Atmos, Apple Music offers the world’s best listening experience, helping listeners discover new music and enjoy their favorites while empowering the global artist community.

 

Apple Music is available in over 165 countries and regions on iPhone, iPad, iPod touch, Mac, Apple Watch, Apple TV, HomePod mini, CarPlay, and online at music.apple.com, plus popular smart speakers, smart TVs, and Android and Windows devices. Apple Music is ad-free and never shares consumer data with third parties. More information is available at apple.com/apple-music

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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