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Apple Music announces Ebene Hakim as the ‘Up Next Artiste’ from East Africa

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Apple Music announces Ebene Hakim as the ‘Up Next Artiste’ from East Africa

 

Apple Music today announced the latest artist to be featured in its new Up Next artist development program in East Africa, is Ethiopian pop singer-songwriter, Ebne Hakim (real name Mikyas Mengistu).

“It feels amazing that East Africa is being noticed on the music scene,” he tells Apple Music. “And having a project made in Ethiopia by an Ethiopian artist reach this milestone is unreal. I’m extremely grateful that artists from this generation and the music they produce can travel globally and make a difference. I’m proud of everyone who made this possible—thank you!”

Born and raised in Ethiopia’s bustling capital of Addis Ababa, Ebne Hakim’s (ዕብነ ሐኪም) musical consciousness was shaped by the rhythmic pulse of traditional Ethiopian melodies and influenced by artists like pop icon Michael Jackson and multi-award winning singer Bruno Mars, as well as Ethiopian greats like Teddy Afro, Theodros Tadesse, and Ejigayehu Shibabaw (Gigi).

His debut single “Gela” (2024), a blend of alternative R&B, pop, and electronic elements and sung in Amharic, introduced his signature Ethio-Fusion style, showcasing his innovative approach and ability to captivate and inspire a growing audience.

On his debut EP Brana (2024), available to stream on Apple Music, Hakim fuses traditional sounds with R&B, funk, soul, and electronic elements to create six sweeping arrangements within a sound that he’s dubbed “Ethio-fusion”. This coming-of-age EP balances the past and the present, while Hakim journeys towards fulfilment and self-determination.

As the next Up Next act to be spotlighted in East Africa after Polaris Pauline, Ebene Hakim will be featured across Apple Music’s Up Next playlist https://apple.co/3eITdJd. The curated Up Next playlist features a dynamic class of new and emerging artists, thoughtfully hand-picked by Apple Music editors from around the world. The playlist is genre agnostic and represents a line-up of artists our global editors are passionate about and eager to expose to a larger audience.

The vast global Up Next roster of past talent includes Grammy-nominated and critically lauded talent like 6lack, Daniel Caesar, H.E.R., Greta Van Fleet, Khalid, Amy Shark, Billie Eilish, Sabrina Claudio, Sigrid, Mr Eazi, Stefflon Don, Bad Bunny, Juice WLRD, Bazzi, Jax Jones, NCT 127, Summer Walker, Tierra Whack, Dean Lewis, Pink Sweat$, Koffee, Megan Thee Stallion, Burna Boy, Clairo, Lunay, Jessie Reyez, Orville Peck, Victoria Monét, Ingrid Andress, Conan Gray, Don Toliver, Rema, BENEE, Holly Humberstone, Natanael Cano, Givēon, beabadoobee, Arlo Parks, Tate McRae, Foushee and Tems.

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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