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Apple Music announces Falz as June’s featured Artiste for ‘Rap Life Africa’

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Apple Music announces Falz as June’s featured Artiste for ‘Rap Life Africa’

This episode spotlights rapper, songwriter and producer Falz, and features all the latest Hip-Hop news as well as the hottest tracks of the week from all over Africa!

 

Tune in to Rap Life Radio With Ebro now on Apple Music 1.

 

This month’s Rap Life Radio on Apple Music, presented by Global Editorial Head of Hip-Hop and R&B, Ebro Darden, will feature the enigmatic Nigerian rap icon, Falz. Ebro and Africa Now Radio host, Nandi Madida, chat about his sixth studio album, The Feastavailable to stream now on Apple Music.

 

“It’s an incredible honour to be the Rap Life Africa cover star,” Falz tells Apple Music. “Hip-hop has always been a powerful tool for storytelling and self expression, and I’m proud to represent a generation that’s pushing boundaries and using the culture to spark real conversations. This moment means a lot — not just for me, but for the movement.”

 

His Rap Life feature coincides with the release of his sixth studio album The Feast, a literal feast of sonic and visual intrigue, from spicy Afrobeat bangers to soulful, reflective moments of sensitivity.

 

Alongside Falz, Rap Life Radio will also spotlight South African rap icon Nasty C with his latest single “Soft” featuring Usimamane — a self-produced and sharply executed anthem that reflects his journey from the grind to grandeur. Ice Prince also features with his latest single “Slap The Ring”.

 

Spotlight On:

Lead single “Anything Goes” feat. ODUMODUBLVCK emerges as the best thing about Falz’s latest offering. Speaking on the track, Falz tells Apple Music, “This song is a reflection of the madness we see and survive every day.”

 

“It’s a reality in cities like Lagos, where the lines between right and wrong are constantly blurred,” he continues. “We wanted to capture that raw energy, the frustration, the irony, but also the resilience.”

 

First To Know:

Falz calls The Feast his most layered, grown, and expressive body of work to date. “This isn’t just music. It’s therapy. It’s art. It’s dinner with stories served hot,” Falz tells Apple Music.

 

Press Play:

Rap Life Africa serves as a companion to Apple Music’s flagship Hip-Hop playlist, Rap Life.

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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