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Apple Music announces Loatinover Pounds as the featured artist for this month’s Rap Life Africa

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Apple Music announces Loatinover Pounds as the featured artist for this month’s Rap Life Africa

The episode features new music from Loatinover Pounds, all the breaking hip hop news, and the hottest tracks of the week from around Africa! Tune in to Rap Life Radio With Ebro now on Apple Music 1.

 

Apple Music’s Rap Life Radio, presented by Global Editorial Head of Hip-Hop and R&B, Ebro Darden will feature South Africa rapper and producer, Loatinover Pounds (real name Loatile Mangadi) on this week’s episode. Ebro and Africa Now host Dadaboy Ehiz chat about his latest single “Sosh Plata (feat. 25K & Thapelo Ghutra remix)” available to stream on Apple Music.

 

Alongside Loatinover Pounds, Rap Life Radio also features a new track from South Africa’s lauded DJ Sliqe called “Ekhoneni ft Emtee, Thato Saul & Saudi” , the first single off his highly-anticipated forthcoming album, Injayam Vol 3.

 

Spotlight On

As one of the most exciting rap talents to emerge from Pretoria, the release of Loatinover Pounds’ debut album Hood Misunderstood in 2022 firmly established him as a star on the rise, with “Sosh Plata” earmarked as one of the most Shazamed songs in South Africa.

 

First To Know

“As an introvert and a man of few words rap has been a window to my soul and the deepest parts of my mind,” Loatinover Pounds tells Apple Music. “It’s an honour that my words and way of expression landed me on the cover of Rap Life because in one way or another, these words have become a reflection of my life. Faka Punyete!”

 

Extra Extra

On “Ekhoneni ft Emtee, Thato Saul & Saudi” DJ Sliqe packs a knockout groove-rooted punch with a variety of horns, strings & 808s guided by melodic cadences that boldly announces his return.

 

Playlist

Rap Life Africa serves as a companion to Apple Music’s flagship hip-hop playlist, Rap Life.

 

About Apple Music

Apple loves music. Apple revolutionized the music experience with iPod and iTunes. Today, the award-winning Apple Music celebrates musicians, songwriters, producers, and fans with a catalog of over 100 million songs, expertly curated playlists, and the best artist interviews, conversations, and global premieres with Apple Music Radio.

 

 

With original content from the most respected and beloved people in music, autoplay, time-synced lyrics, lossless audio, and immersive sound powered by Spatial Audio with Dolby Atmos, Apple Music offers the world’s best listening experience, helping listeners discover new music and enjoy their favorites while empowering the global artist community.

 

Apple Music is available in over 165 countries and regions on iPhone, iPad, iPod touch, Mac, Apple Watch, Apple TV, HomePod mini, CarPlay, and online at music.apple.com, plus popular smart speakers, smart TVs, and Android and Windows devices. Apple Music is ad-free and never shares consumer data with third parties. More information is available at apple.com/apple-music

 

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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