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Apple Music announces Miči as the latest Isgubhu Cover Star

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Apple Music announces Miči as the latest Isgubhu Cover Star


Apple Music
today announces Afro House singer-songwriter and producer Miči as the next Isgubhucover star.

 

“Thank you for giving me the opportunity to geek out and share my favourite tunes,” she tells Apple Music. “Some of these tracks are old, some new, but all of them are classics in my view. I hope more people tap into this amazing scene we’re part of!”

 

Zimbabwean-born and London-bred, Miči’s musical journey began as a child singing in church, and continued into her teens when she learned how to play guitar and piano. Over the years Miči also honed the skill of being able to hear and see musical arrangement in her mind, giving her a unique edge as she often visualises and hears exactly what the track is before she composes anything.

 

After working with lauded Mzansi DJs and producers like Sun-el Musician, Lemon&Herb, TekniQ, Kid Fonque, and China Charmeleon, Miči’s significant impact on the SA house scene from 2021 was undeniable, drawing inspiration from multiple genres like jazz, neo-soul, gospel, indie, and folk music.

 

Her latest album feelings (2024), available to stream on Apple Music, is a collection of deeply resonating Afro-house songs that features heavyweight producers Da Capo and Kayrendasoul, as well as Frigid Armadillo, Mpho.Wave and a host of others, making it a deftly textured and collaborative body of work.

 

To celebrate her feature, Miči has also created an exclusive Isgubhu playlist that features iconic Afro-house mavens like Prince Kaybee, Sun-El Musician, Mobi Dixon alongside many more DJs and producers.

 

Launched in early 2021, Isgubhu is the definitive home of African Dance and Electronic music on Apple Music and spotlights and elevates the work of African Electronic DJs, producers and creatives. Isgubhu, a Zulu word meaning beat and used to refer to a banging song, pays homage to an evergreen set of genres and the African artists who have played a pivotal role in shaping the Dance and Electronic scene across the world.

 

Isgubhu also houses a collection of playlists including Spotlight On–a focus on boutique labels like Soul Candi, House Afrika, Stay True Sounds and Uganda’s Hakuna Kulala & Nyege Nyege Tapes and Isgubhu Voices–a focus on the best Dance and Electronic tracks that feature vocals.

 

Check out Isgubhu only on Apple Music http://apple.co/Isgubhu

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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