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Apple Music announces Nasty C as September’s featured Artiste for ‘Rap Life Africa’

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Apple Music announces Nasty C as September’s featured Artiste for ‘Rap Life Africa’

This episode spotlights South African rap icon, Nasty C, and features all the latest Hip-Hop news as well as the hottest tracks of the week from all over Africa!

 

Tune in to Rap Life Radio With Ebro now on Apple Music 1.

 

Apple Music’s Rap Life Radio, presented by Global Editorial Head of Hip-Hop and R&B, Ebro Darden, will feature South African rapper, songwriter and producer, Nasty C, this month, as Ebro and Africa Now Radio host, Nandi Madida, chat his upcoming album FREE.

 

Having cemented his place as one of Africa’s most influential hip-hop artists, Nasty C enters a new chapter in his already fruitful career, now at the helm of his own independent label, Tall Racks.

 

FREE will be his first release via Tall Racks, as the Durban-native offers fifteen straight-up rap bangers — a testament to his ability to continuously push creative and sonic boundaries.

 

“With this album, I feel very free,” Nasty C tells Apple Music. “Free to create and express myself however I want. I’ve grown so much and learned so much over the years that releasing this project on my own label just means a lot. It speaks to freedom.”

 

Alongside Nasty C, Rap Life Radio will also spotlight South African rap heavyweight A-Reece who returns with new single “Sweatshop” — a track driven by soulful piano melodies and old-school, sample-heavy production.

 

Also featured is ODUMODUBLVCK, Nigerian rap trailblazer who continues to gain traction across the globe, who now teams up with Stormzy and Zlatan on new single “Pay Me” — a silky track with slick production, head-nodding drums and airy keyboard loops.

Spotlight On

Lead single “Leftie” further exemplifies Nasty C’s bold artistic spirit, cutting deep and punching hard, offering vulnerability and bravado in the same breath, and ultimately grounding the superstar in something deeply human.

 

“‘Leftie’ is one of those tracks where I just let go and had fun in the studio,” he tells Apple Music. “It was completely freestyle, just me vibing and letting the energy of the beat carry things. It’s not tied to any specific story. It’s more about capturing a feeling in the moment.”

 

First To Know

In recent months, Nasty C has been spotted bagging groceries at Spar, fixing engines in a mechanic’s shop and giving fades at a local barbershop. These ‘odd jobs’ as the internet calls them are no gimmick. They are part of a living experiment, and one that mirrors the mindset of FREE.

 

“I wanted to experience normal people’s version of working hard,” Nasty C tells Apple Music. “It helps me connect, it keeps me grounded, and honestly, I just love it.”

 

Press Play

Rap Life Africa serves as a companion to Apple Music’s flagship Hip-Hop playlist, Rap Life.

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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