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Apple Music announces Priddy Ugly as February’s featured Artiste for ‘Rap Life Africa’

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Apple Music announces Priddy Ugly as February’s featured Artiste for ‘Rap Life Africa’

This month’s cover star for Rap Life Africa is South African rapper, Priddy Ugly (real name Serunya Moloi).

 

Alongside Priddy Ugly, Rap Life Radio also features Nigerian titans PsychoYP & Jeriq’s “Disintegrate” as well as Ghanaian.

 

Spotlight On

Priddy Ugly has spent over a decade perfecting his style, lyrical prowess and storytelling to become a renowned figure in SA hip-hop. With his latest album DUST (2024), the rapper marks the end of an era in his illustrious career, as he rounds off his 3-part musical series that follows hard-hitting albums SOIL (2021) and MUD (2022).

First To Know

“I’m honoured and grateful to Apple Music for putting us on the cover of their Rap Life playlist,” Priddy Ugly tells Apple Music, “and I say ‘us’ because there’s nothing that I’ve ever done in my career that’s been attributed to my solo and singular efforts. I’ve always had somebody who believed in me, somebody who was there to help me bring my visions to life and people who kept me on the journey when the destination seemed impossible to get to.”

“This cover is for us, the fans, the writers, the producers, the creatives, for hip hop coming out the African continent. This is dedicated to the dusty streets that raised us and the raps that saved us.”

Press Play

Rap Life Africa serves as a companion to Apple Music’s flagship hip-hop playlist, Rap Life.

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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