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Apple Music: Beats X Alo Yoga launch Special Edition Beats Fit Pro
Beats by Dr. Dre (Beats) and Alo Yoga (Alo) announced today the launch of the Beats X Alo Special Edition Fit Pro true wireless earphones. This exclusive collaboration blends a glossy black finish with polished chrome-like hits, making these wireless earbuds a natural fit from the studio to the street.
The two esteemed Los Angeles-based brands—both known for their distinguishable fashion forward aesthetic in fitness, have come together to create the perfect workout accessory. With a debossed Alo logo on the right earbud and pearlized “b” logos on both buds, these true wireless earbuds make a chic yet subtle statement. High-gloss coating infused with shimmering sparkles give the custom Beats Fit Pro case a liquid metal shine, while the interior features a striking, reflective chrome-like finish.
Beats Fit Pro are the most advanced and innovative Beats earphones to date, providing a premium sound experience with Active Noise Cancellation, Transparency and Adaptive EQ modes, Spatial Audio with dynamic head tracking, and the Apple H1 chip. It is also compatible with Android phones by downloading the Beats companion app. Visit beatsbydre.com for more information.
“The Beats x Alo collaboration felt truly predestined as both Los Angeles hometown brands have made a lasting impact on fitness and culture,” said Chris Thorne, Beats CMO. “Beats and Alo have a shared passion for high-performance products that allow our customers to express their unique and distinct personalities. We’re thrilled to join forces with Alo and bring the perfect tech accessory to the world of fitness.”
“We are thrilled to announce an exciting collaboration between Beats and Alo Yoga, uniting the worlds of premium sound and mindful movement. This partnership is more than just a fusion of technology and fashion; it’s a celebration of the rhythm of life and the practice of being present. Together, we aim to inspire our communities to live their most authentic lives, amplified by the power of music and movement.” Said Danny Harris, Co-CEO and Co-Founder.
To accompany the collaboration, Beats and Alo tapped GRAMMY® Award-winning Global Platinum Recording artist Tyla for the launch campaign. Filmed in the Bahamas, the campaign is an immersive sensory journey featuring the track “Safer” off her recently released debut album, TYLA. Watch the campaign here.
“Partnering with Beats and Alo has been a dream collaboration for me,” said Tyla. “I’m so excited to join forces on this campaign and share a product I personally rely on day- in, day-out.”
In celebration of the collaboration and campaign launch, Tyla will sit down with Apple Music radio show host Nadeska Alexis at Apple SoHo on April 4th at 6pm EST. The conversation is part of Apple’s Today at Apple programming and will highlight the power of music in wellness. Participants can register now for the Today at Apple session at apple.co/Tyla.
Today at Apple offers free and educational programming in Apple Store locations around the world to inspire customers to go further with their passions and the products they love.
Availability
Beats x Alo Special Edition Beats Fit Pro ($199.99) will be available beginning April 4th at apple.com, aloyoga.com, and select Apple Store and Alo Store locations*. See below for a full list of locations. Alo Access members can begin pre-ordering the product today at aloyoga.com.
ABOUT BEATS
Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.
| Alo Yoga (Alo) is a Los Angeles-based premium lifestyle brand specializing in luxury |
| activewear with a mission to spread mindful movement, inspire wellness and create |
| community. Since launching in 2007, Alo has become a global leader in activewear |
design and its franchised fabrics. Alo is eco-aware and has been W.R.A.P. Certified in a
humane and sweat-shop-free environment since day one. An acronym for Air, Land,
and Ocean, Alo has a studio-to-street mentality that transcends fashion and goes
beyond the mat. Alo is available online at http://www.aloyoga.com and at 86 Alo
Sanctuaries worldwide.
ABOUT TYLA
Tyla’s music pushes boundaries. Infused with her vibrant personality, her songs offer an innovative take on pop and R&B, shimmering with the euphoria of South African amapiano, and an otherworldly approach to production that makes every track feel like something totally new. Tyla’s emotionally rich music began when she was just 12, penning songs in her diary, which led to writing and singing more seriously as a high schooler. She’s been guided by her intuition since, which has her primed to build out her fan base and maximize her reach.
With “Water,” Tyla has blown the door off its hinges. The ubiquitous hit is now the South African star’s first career Top 10 hit on the Billboard Hot 100, peaking at #7, helping the global star make Billboard history as the highest-charting African female soloist in Hot 100 history. “Water” also soared to #1 at Billboard’s Urban Radio chart, continues to impact the Rhythmic Radio chart, and earned another chart-topping placement on the Billboard Afrobeat Chart. The song earned Tyla her first-career GRAMMY Award, for “Best African Music Performance.”
Signed to Epic Records through a joint venture with Johannesburg/New York-based Fax Records, and co-managed by We Make Music and Africa Creative Agency, Tyla is poised to achieve international dominance with style, soul, and spirit. TYLA, the global star’s first studio album, released on March 22nd.
