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Apple Music: Bhadmayors join 3 Other Rising Stars for One Continent, on Next Wave of African Talents

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Apple Music: Bhadmayors join 3 Other Rising Stars for One Continent, on Next Wave of African Talents

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From South Africa to Nigeria, Ghana to East Africa — meet the unstoppable artists shaping the future of African sound.

 

Apple Music is proud to announce the latest additions to its prestigious Up Next artist development program, spotlighting four bold and boundary-pushing acts across the continent: Xowié (South Africa), Syemca (Nigeria), BhadMayors (Ghana), and HEVI (East Africa). Each of these artists is not only redefining their genre but also representing the rich, diverse soundscapes of their regions on a global stage.

 

South Africa
Xowié
Genre-bending and unflinchingly honest, Xowié fuses R&B, pop, and reggae to deliver empowering anthems rooted in authenticity. With her latest single, “Nobody’s Fool”, and an upcoming EP ALLO (A Little Long Overdue), the KwaZulu-Natal native is poised for global recognition.

 

Nigeria
Syemca
From The Voice Nigeria to the global stage, Syemca blends highlife, R&B, and afrobeat into a deeply emotional sonic journey. His upcoming EP BIPOLARshowcases powerful lyricism, vibrant rhythms, and a sound that’s as heartfelt as it is experimental.

 

Ghana
BhadMayors
This Afrofusion duo of brothers brings a youthful, energetic twist to the Ghanaian scene. With their debut album The Good, The Bhad, The Terrible, BhadMayors explore themes of ambition, freedom, and modern African life through a fresh blend of Afrobeats and hip-hop.

 

East Africa
HEVI
Tanzanian singer-songwriter HEVI is a rising force from Njombe, Makambako. With Afrobeat, R&B, and Bongo Flava influences, her emotionally rich storytelling and hit singles like “My Rider” signal the rise of a powerful voice in East African music.

 

As part of the Up Next program, these artists will be featured on Apple Music’s Up Next playlist, a genre-agnostic showcase of rising stars hand-picked by Apple Music editors from across the globe. With global heavyweights like Burna Boy, Tems, Rema, and Victoria Monét as alumni, this program continues to be a launchpad for artists destined for stardom.

 

Listen to the Up Next playlist here: apple.co/3eITdJ

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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