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Apple Music breaks new ground celebrating Amapiano’s popularity with dedicated Global Category Page

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Apple Music breaks new ground celebrating Amapiano’s popularity with dedicated Global Category Page

In a historic move, Apple Music has today launched a dedicated global Amapiano category page, celebrating the genre’s popularity by featuring the best that the genre has to offer. Apple Music also launched three Amapiano genre charts for Top Songs, Top Albums and Top Videos where users will find only the best and biggest hits from Mzansi hottest artists.

This cements the genre’s influence globally and the Amapiano category page will highlight artists like Kabza De Small, Uncle Waffles, Kelvin Momo, Aymos, Nkosazana Daughter and TxC to name but a few, and will also feature a selection of the latest albums, singles,  playlists, Artist Essentials and Isgubhu cover stars. 

To add to its Amapiano Lifestyle playlist, Apple Music has also widened its selection of Amapiano playlists to include multiple sub-genres that have emerged as the genre continues to evolve. These new playlists include New in Amapiano (all the breaking hits), Private School Piano (a soulful exploration of the genre), Chill Yanos (a focus on the tranquil aspects of the genre), Tsa Ko Pitori (an exploration of Amapiano’s roots) and Lamba-Piano (highlighting West Africa’s fusion of the genre).

The page also boasts a wide selection of Amapiano DJ mixes from TxC, Uncle Waffles, DJ Zinhle and Tyler ICU, as well as exclusive Spatial Audio DJ Mixes from Kabza De Small, Felo Le Tee, Myztro, De Mthuda and DBN Gogo from lauded events like the Spring Fiesta and Porryland.

Discover the Amapiano category page here: https://apple.co/amapiano

“This finally gives us our own space to exist as a dance genre that’s new and the first of its kind. Where what we’re hearing and witnessing is the history that’s going to be remembered when we finally reach bigger heights. It allows for there to be no confusion for what’s actually piano, and gives emerging piano acts more visibility.” – Uncle Waffles

“This is excellent news for African music and the genre. It’s great to see Apple Music believing and supporting the genre. Additionally, it will assist many young, up-and-coming Kasi artists in gaining recognition and attraction in the industry.” – DJ Stokie

“My first thought was ‘finally!’. This is going to mean so much for our culture and how the world consumes it. Thank you Apple Music” – Nkosazana Daughter

“We are unlocking Amapiano with the launch of the Apple Music category page, taking it to a broader audience on a global scale.” – Tyler ICU

Personally, I feel like this is an amazing move not only to globalise Amapiano but to actually teach the world and get the world to understand the genre of Amapiano and what it stands for, just like the roots of Hip-Hop. Now the world will/can understand more about the roots of this sound. It’s super great for the growth of the culture, genre and extremely great when it comes to exploring the sound sonically even deeper.” – Felo Le Tee

“I commend you guys for this amazing launch of Apple Music’s new Amapiano charts and category page. I believe this will be yet another amazing opportunity for artists all over the world  to experience and learn our art in Amapiano globally” – Mdu aka TRP

“Exciting times ahead for all Amapiano head honchos, Apple Music is launching a category page that means Amapiano will be qwelling it on the highest global level.” – Masterpiece YVK

I’m excited about the launch of Apple Music’s new Amapiano chart and category page. Apple Music has always been at the forefront of taking African music to the world, and this is undoubtedly another step in the right direction.” – Sam Deep

 

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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