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Apple Music: DJ Ebro interviews Ghanaian Rising Star, Black Sherif

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Apple Music: DJ Ebro interviews Ghanaian Rising Star, Black Sherif


Ebro sits down with Ghanaian rising star Black Sherif to dissect his debut album The Villain I Never Was, and talk about how it feels to play his first run of shows in the US.

 

Johannesburg, 1 June 2023Black Sherif says “The Homeless Song” was inspired by a period when he was actually homeless: 

There was a turning point in my life that I was homeless. And from that time, how I saw things changed. And a few of the songs that I put on the album, I had written before The Homeless Song. But I felt like that point, that pivoting could be a proper start. That’s why I put it first. Because it happened within 24 hours, like 16 hours back I was at home with my boys. Fast forward, not even 24 hours after, I’m homeless in a car. No place to stay. It be crazy. So I wrote that song just that night.

 


Black Sherif says that people call him Kwaku because of “Kwaku the Traveller,” along with other names that stem from his music:

With me, every three months there’s a sound growth in my studio. So every era of that sound growth, at all the evolutions, they have nicknames, they have alter egos and names and stuff. Because at first when I was starting to write music, I used to say Sad Man Story. And it went on, Blacko, Kwaku Killer, Kwaku Rasta. I have so many names in the streets and everybody know the name. Yeah. You could say, “Who is Kwaku Rasta?” I will tell you that’s Black Sherif. “Who’s Kwaku Killer?” Black Sherif. “Who is KK?” Black Sherif. They know the names. So I just leave it to whatever you want to call me, call me. People even call me by my auntie’s name, Auntie Mary. I’m like, “Yeah.” I said it in my song, that’s what you heard. Call me by that. Let’s go man. It’s a story. My mom call me Sherif. My dad call me Rasta. Kwaku Rasta.

 

Black Sherif says he has more collaborations with Burna Boy on the way:

Ebro Darden: And how did you get Burna Boy on Second Sermon? How did that come about?

Black Sherif: I think Burna heard Second Sermon.

Ebro Darden: He heard it and was like, “I need to get on that.”

Black Sherif: Yeah. Crazy.

Ebro Darden: And y’all keep a good relationship now?

Black Sherif: Yeah. I was talking with him just last night. Yeah.

Ebro Darden:Y’all working on more music?

Black Sherif: Mm-hmm.

Ebro Darden: It’s more to come?

Black Sherif: Yeah.

 

Hear the full convo only on @AppleMusic: http://apple.co/ebro

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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