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Apple Music: Josh Blakk announced as latest ‘Up Next Artiste’ from Ghana

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Apple Music: Josh Blakk announced as latest ‘Up Next Artiste’ from Ghana


Apple Music today announced the latest musician to be featured in its Up Next artist development program in Ghana, is contemporary Afropop singer-songwriter, Josh Blakk (real name Joshua Owusu Afriyie).

“I am beyond thrilled to be featured on Up Next Ghana,” he tells Apple Music. “It’s an amazing feeling to have my music recognized in a place so rich with culture and creativity and I am truly grateful. This honour inspires me to continue sharing my story through music and connecting with incredible fans across the world.”

Born and raised in Accra, Ghana, Blakk’s musical journey began at the age of seven when he started to learn how to play the guitar and the piano. Influenced by a multitude of genres including gospel, high-life, soul, hip-hop and modern R&B, Blakk has now cultivated a style that is nostalgic and captivating.

His debut studio album, O.N.E. (2023), is characterised by its haunting lyrics and evocative soundscape and quickly garnered him critical acclaim, catapulting him into the spotlight. His debut album also quietly and skillfully showcased Blakk’s versatility, with tracks that ranged from introspective ballads to upbeat anthems.

His latest album O.N.E. Deluxe (2024), available to stream on Apple Music, showcases his evolution and maturity as an artist, delving deeper into his personal experiences and artistic vision and features collaborations with some of the industry’s most renowned producers and artistes.

As the latest Up Next act to be spotlighted in Ghana, Josh Blakk will be featured across Apple Music’s East Africa Up Next playlist available here. The curated Up Next playlist features a dynamic class of new and emerging artists, thoughtfully hand-picked by Apple Music editors from around the world. The playlist is genre agnostic and represents a line-up of artists our global editors are passionate about and eager to expose to a larger audience.

The vast global Up Next roster of past talent includes Grammy-nominated and critically lauded talent like 6lack, Daniel Caesar, H.E.R., Greta Van Fleet, Khalid, Amy Shark, Billie Eilish, Sabrina Claudio, Sigrid, Mr Eazi, Stefflon Don, Bad Bunny, Juice WLRD, Bazzi, Jax Jones, NCT 127, Summer Walker, Tierra Whack, Dean Lewis, Pink Sweat$, Koffee, Megan Thee Stallion, Burna Boy, Clairo, Lunay, Jessie Reyez, Orville Peck, Victoria Monét, Ingrid Andress, Conan Gray, Don Toliver, Rema, BENEE, Holly Humberstone, Natanael Cano, Givēon, beabadoobee, Arlo Parks, Tate McRae, Foushee and Tems.

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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