Connect with us
https://beeniewords.com/wp-content/uploads/2021/01/melbet.gif

Apple Music: Nandi Madida engages Njerae on ‘Africa Now Radio’ on Her latest Single, EP

+Playlist

Apple Music: Nandi Madida engages Njerae on ‘Africa Now Radio’ on Her latest Single, EP

 

This Week’s Episode Features a Conversation With Njerae and the 5 Hottest Tracks of the Week!

Tune in to Africa Now Radio with Nandi Madida this Friday, February 21st at 9a London / 10a Lagos/Paris / 11a Johannesburg / 1a LA / 4a NYC on Apple Music 1 and broadcast on YFM Accra every Sunday at 2pm, YFM Kumasi on Saturdays at 3pm and YFM Takoradi on Saturdays at 6pm.

 

 

Cover Star Interview
Kenyan Afro-pop star Njerae joins Nandi Madida via FaceTime on Apple Music 1 to talk about her latest single, “Decide.” She also discusses her EP, ‘Four Letter Word,’ her biggest influences, what she gained from attending Sauti Sol’s Sauti Academy, and how studying psychology impacts her art.

This Week’s Hottest New Tracks
Nandi Madida shares the hottest new African tracks of the moment. This week’s selection includes new tracks from Seyi Vibez, Lojay, Venom, Shishiliza & Yumbs feat. Blxckie, 031choppa & Shannon, Mr JazziQ, Vigro Deep & Mellow & Sleazy feat. Scotts Maphuma, CowBoii & Xduppy, and Tesh Carter.

Tune in and listen to the full episode this Friday, February 21st at 9a London / 10a Lagos/Paris / 11a Johannesburg / 1a LA / 4a NYC on Apple Music 1 at apple.co/_AfricaNow  and broadcast on YFM Accra every Sunday at 2pm, YFM Kumasi on Saturdays at 3pm and YFM Takoradi on Saturdays at 6pm.

***

Njerae Tells Apple Music about Her Biggest Influences 
Growing up, I was mostly influenced by R&B music. I used to listen to a lot of Tori Kelly, but at the same time, Sauti Sol was coming up. They had a huge influence on my journey in the beginning as well. I was mostly on the singer-songwriter side of life, the alternative/indie type music. But I knew that just by me being Kenyan, I had to find that Kenyanness in me. And at that time, I feel like there wasn’t anyone who was doing that kind of blend. It was either just gengetone, or those types of music from back then, or rhumba-type music. There was no one who was kind of cutting in between. So I tried to just pick pieces from the artists in the country that were making it, that being now Sauti Sol. And then by virtue of me being a woman, I also wanted to find women that I can also look up to that are doing the same thing. So I guess I’d say my music is mostly influenced by R&B, but as I grow, I’m trying to dabble into all the different kind of genres to see how Njerae can fit into those different worlds.

Njerae Tells Apple Music About Her Dream Collaborator, Bien
I think Bien is a huge motivation and pillar of strength for very many Kenyans. He’s doing something that most of us thought would be impossible, so it’s great to live at a time where we can also kind of interact with him. There’s not that barrier between the people that are making it, and people that are trying to make it. It kind of makes the journey easier, because we can have these interactions and whatnot. And he’s an amazing guy. I’ve met him a couple of times and yeah, hopefully that song is going to come soon.

Njerae Tells Apple Music What She Gained From Attending the Sauti Academy 
When I finished high school, there was nothing exactly with regards to music teaching in Kenya except for university-type music, where you learn the professional things. But then I came across Sauti Academy. Most people that I knew were going to Berkeley, but I didn’t care because I knew I wanted to do music in Kenya and I needed to learn how music is done in Kenya. So Sauti Academy was it for me, and I think that’s where I shaped my career. It helped me just mould what it is that I want, to figure out specific goals and whatnot. You can say you want to be a singer, but at the end of the day, what specifically is it that you’re trying to achieve? And Sauti Academy really helped in shaping my songwriting, shaping even my communication in terms of networking and how I carried myself. So yeah, I think it was an amazing thing for me to have done.

Njerae Tells Apple Music How Studying Psychology Impacts Her Art 
When I started songwriting, it was mostly because I am very introverted, so I needed an outlet when I’m feeling an extreme emotion. And because it worked for me, I was like, “Oh my gosh, this thing can actually work for other people who are feeling the same.” So psychology for me was my way of trying to learn about music therapy. But then along the way, I kind of just fell in love with human beings and human interaction, and psychology helped that. So I guess I still have the goal and the dream of pursuing music therapy at some point in my life, because I feel like it can help a lot of people. We’re getting there slowly.

Njerae Tells Apple Music How She Manages the Surprise Success of Her Track, “Aki Sioni”
I have to expect to grow. If there’s no anything, then there’s nothing I’m doing. So I think those kind of surprises prepare me for bigger stages. And I guess I can go back to Sauti Academy, because we were taught about doing small things like elevator pitches—always just being prepared. So even at the point where “Aki Sioni” was becoming a hit, I was just like, “Ah, well, it’s about time. I’ve been waiting.” Yeah, I’m super, super grateful. It’s an amazing thing that it’s becoming a thing now, three years after it was released. So I’m glad. I’m glad that people are relating to it so much. Thinking about the time when I released it, I wasn’t even paying attention to anything about it.

Njerae Tells Apple Music Why She Loves Taking Risks
I usually don’t like being in a comfortable space. I like to challenge myself, because I feel like change is necessary for growth. So with everything that I’m doing, even with [her 2024 EP] ‘Out With The Old,’ it came out of a space of having always been afraid of writing and collaborating with other artists. So ‘Out  With The Old’ was supposed to be just a completely collaborative project, to just pull me out of that space of fear. So for me, it’s always just kind of trying to figure out how the music can help me conquer the small fears of mine.

Njerae Tells Apple Music About Upcoming Tours 
I have a whole bunch of shows in Nairobi. So for anyone who’s trying to find me, please get onto my socials. And you’ll definitely see me on a stage somewhere and you will not regret it. I am hoping to tour out of the country soon, so hopefully it’ll come to South Africa as well.

0 Users (0 votes)
Criterion 10
What people say... Leave your rating
Sort by:

Be the first to leave a review.

User Avatar
Verified
{{{ review.rating_title }}}
{{{review.rating_comment | nl2br}}}

Show more
{{ pageNumber+1 }}
Leave your rating

Your browser does not support images upload. Please choose a modern one

Get Updated, Subscribe Now

Invalid email address

Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

To Top