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Apple Music’s Love and Heartbreak Stations – for the Valentine’s Day Mood

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Apple Music’s Love and Heartbreak Stations – for the Valentine’s Day Mood

 

Apple Music’s Rap Life Radio, presented by Global Editorial Head of Hip-Hop and R&B, Ebro Darden will feature Nigerian rapper and songwriter,  ODUMODUBLVCK on this week’s episode. Ebro and Africa Now Radio host, Nandi Madida, chat about his latest single “SAINT OBI (w/ Reeplay)” off his latest mixtape EZIOKWU available to stream on Apple Music.

 

Alongside ODUMODUBLVCK, Rap Life Radio also features Lookatups & SimulationRxps’ “Ungalibali”, as well as FLVME’s “WAY UP”.

 

Spotlight On

With his shapeshifting flows, ODUMODUBLVCK has swerved between the ecstatic energy of grime and the twisty grooves of Afrobeat to become the voice of Nigerian drill. Since emerging with his debut single in 2017, the Lagos native has wielded piercing lyricism, and highlife-inspired melodies to challenge himself, others, and the system itself, becoming an emblem of versatility and aspiration.

 

First To Know

“There are a lot of good rap songs out there,” he tells Apple Music, “but Apple Music has decided to choose me as the cover of the biggest Hip-Hop playlist Apple Music, ODUMODUBLVCK from Abuja! Big up Apple Music for the love! It’s amazing.”

 

Press Play

Rap Life Africa serves as a companion to Apple Music’s flagship hip-hop playlist, Rap Life.

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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