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Blogging is a serious business thus stakeholders should treat the profession as such – OdarteyGH

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Blogging is a serious business thus stakeholders should treat the profession as such – OdarteyGH


Gone are the days when traditional media was the go-to platform for stakeholders in the entertainment industry. Now, the narrative has changed as bloggers are now at the helm of affairs when it comes to publicity and content creation.

Renowned Ghanaian blogger, OdarteyGH was the guest on the Black Magic show on Pluck Radio hosted by Eugene Osei, Smokey and Ohemaa Ekua. The topic for discussion for the day was “blogging and the role of bloggers in the entertainment industry.”

The host of the show Eugene Osei asked blogger OdarteyGH how serious the blogging profession and is and if it paying off. According to the OdarteyGH, ” Blogging is serious business as a matter of fact it has come to stay and it is the go-to media platform for Ghanaians and the world at large now. This shows how blogging has evolved and now a serious business where individuals earn a living out of it”

OdarteyGH, however, lamented on how some stakeholders treat bloggers as if they are uneducated and nobody in the industry. Meanwhile, they know the worth of bloggers if they want their content to go viral.

“Stakeholders must respect the bloggers and the profession, bloggers play a huge role in projecting the industry hence what is due as must be given and not treated as beggars or individuals chasing after money”

He however called on colleague bloggers to put value on their brands since that will go a long way to bring some respect to the blogging profession.

Watch the interview below

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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