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Edem announces new EP “Mood Swings”, drops July 24th

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Edem announces new EP “Mood Swings”, drops July 24th

Ahead of a rumoured new album later this year, Edem, the contemporary, genre-fluid rapper-singer announces a six-track audio-visual EP called Mood Swings.

When it does arrive, the project will be his first collection in five years.

The work, while it speaks to a multiplicity of themes, is, at its core, homage to his mum, who passed when he was only thirteen.

Per the VRMG honcho, Mood Swings is “a full display of my confidence in my understanding of art, while disregarding the orthodox concept of being a rapper or singer.”

 

On his choice of title for the work, Edem explains that it aptly illustrates the actually ever-changing emotions of a creator. “I was in my space, and I was fully driving all my thoughts.” The project, he adds, revolves around family n friends, each song ensconced in a different psychic zone.

Since Books and Rhymes, the last in a trilogy of highly-decorated albums speaking to his ever-evolving musical journey, the artist, who hails from Dzogadze, a small town in Abor (V/R) has maintained a continual presence among the country’s top-tier by frequently deploying charismatic, socially significant singles.  And though an album has always seemed in the offing, it has never actually materialized.

Mood Swings—the first of its kind in terms of structure and scope—arrives therefore, as a welcome precursor to the new album after a long wait.


All visuals on Mood Swings are directed by Nana Asihene of NKACC. Shot against the emotionally symbolic colours of pink, green, black, white, green, yellow, and grey, the project is also smattered with 6 interviews that provide perspective on the songs, serving as a guide throughout the deeply personal EP.

Also responding to the alias ‘Ayigbe Edem,’ the rapper has, since his career beginnings, epitomised the attributes of innovation, versatility, lyrical range, and overall sonic majesty.

For his efforts, he has raked in multiple laurels in Ghana and beyond the nation’s shores. He has also partnered elite international colleagues including are Sarkodie, Reekado Banks, Coptic, Davido, MI Abaga, Stonebwoy, Shatta Wale, Seyi Shay, Ice Prince Zamani, Cassper Nyovest, and Sway Dasafo

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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