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Edem drops first single “Favour” off upcoming album, features Sarkodie and Efya – WATCH VIDEO

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Edem drops first single “Favour” off upcoming album, features Sarkodie and Efya – WATCH VIDEO

Edem teams with Producer Magnom again to serve us another banger called “Favour”. This new single is a lead cut off Edem’s upcoming album.

 

The Volta Regime Music Group CEO, Edem, this time puts his fellow heavyweight rapper, Sarkodie, on the joint along with Ghana’s bubbly singer, Efya. With Magnom Beats handling the production, the song poised to rise to higher heights and even bigger than the success chromed with his previous hit single “Koene” (ft. Ice Queen from Zambia).

 

“Favour” is a fusion Afropop jam finely produced to fit a party mood while putting a very strong message of love across. Edem takes time to put his words audibly together with a multi-lingual touch of his home dialect, Ɛʋɛ, and English. He finely spaced his rap lines with very catchy lyrics while he sings his lungs out as if he were competing with Efya’s highflying vocals.

Efya seamlessly was in her very best with her highflying vocals bringing the soulful touch to the song and highlighting the message in the song — a sorely worried lover asking her lover to ‘walk out of the door’ to maintain peace. Efya and Edem did not only play the ‘victim’ role in the song perfectly; as if not enough, Sarkodie comes to reiterate the very same message with his crisp verse. By the time you grab the message in this song lamenting about a ‘love gone bad’, you’d rather end up on the dance floor!

Stream “Favour” here: https://li.sten.to/EDEM_Favour_Preorder?fbclid=IwAR2-r1A9jyK6gxYRrg82ra8V22T5wdxY1hw3o5gBSoKx5Ah-DsNMeF8RAFg

 

Edem takes us on a picturesque journey with the official video for the song too with very fine bespoke but rustic vintage fashion on display. A good blend of vintage African and vintage urban culture taking you on a retro tour with your eyes. Not to bore you with too much words, you might wanna watch the full video here on YouTube and drop your comments:

(Story: Elorm Beenie)

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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