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French Montana Donates 500 Canoes to Makoko Community where he filmed ‘Wish U Well’ Video

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French Montana Donates 500 Canoes to Makoko Community where he filmed ‘Wish U Well’ Video

 

3x Grammy-nominated, Diamond-certified recording artiste, humanitarian, and entrepreneur French Montana announces a generous donation of 500 canoes to the community of Makoko, an impoverished community built atop coastal waters in Yaba, Lagos Mainland. Makoko served as the site location for Montana’s latest music video Wish U Well,” which was released last Friday.

 

His decision to employ local craftsmen in his donation of 500 canoes will boost the local economy and support the livelihood of the community members. This continues Montana’s journey of giving back to communities in need after deeply connecting with the people, the culture, and understanding what is necessary to support the local ecosystem.

 

 

Six years ago in Uganda, alongside the release of the diamond record “Unforgettable,” Montana embarked on a vision with the local community while filming the music video with Swae Lee to build the Suubi Health Center.

 

His financial contributions, matched by others, opened the door to maternal healthcare for thousands of under-served mothers, women, and children across 55 remote villages accomplished in partnership with Global Citizen and Mama Hope. This still rings true today as Montana continues his global humanitarian and advocacy efforts giving back to those that don’t have the proper funding or resources.

 

Makoko serves as the backdrop for the “Wish U Well” music video, capturing the resilient spirit and vibrant culture that thrives within the city. The visuals serve as a love letter to Makoko for Montana and Swae, who spent time together there learning about the way of life and connecting with the people.

 

But looking beyond its captivating visuals and resonant lyrics, the release of “Wish U Well” marks the catalyst for a groundbreaking philanthropic initiative that underscores Montana’s unwavering commitment to driving positive change.

 

Montana’s impact resonates profoundly as he collaborates with Swae Lee, gamma., and SALXCO to donate 500 wooden canoe boats to a community of 200,000 people who are endangered by critical flooding threats on a regular basis. Makoko, a suburb in Lagos, Nigeria, was once a vibrant “fishermen’s village” with homes built on stilts along the Lagos Lagoon, but now the community faces significant challenges due to pollution and sewage drainage complications.

 

The lack of adequate sanitation systems adds to the challenging situation, but amidst these hardships, innovative projects are emerging to revitalize the community and strengthen its ability to cope with the impacts of climate change. To ensure the success of this initiative, the partners have outlined a clear plan with Montana at the helm: The large financial contribution for the project will fund the production of the 500 boats.

 

With a production rate of approximately 6 boats per week, per contractor, the delivery of all 500 boats is projected to conclude within four months, by December, just in time for Christmas.

 

“I witnessed firsthand how water is both a lifeline and an obstacle in Makoko. These boats are essential tools transporting the residents of Makoko and goods and services,” said Montana. “As an immigrant from Morocco, giving back to communities in Africa, the place that raised me is so important.

 

When I was filming, I met local leaders who talked about the daily struggles and aspirations of the wider community. I was moved by their spirit and positivity, which inspired me to get involved and to help impact change.”

Earlier this summer, Montana announced a partnership with “gamma.”, a multimedia platform that prioritizes artists, offering a range of creative and business services spanning various artistic and commercial mediums. In conjunction with the partnership came the release of Montana’s latest single and video for “Good Summer“, which blends the timeless allure of Wayne Wonder’s iconic hit “No Letting Go” with the irresistible groove of Nuskie’s “New Orleans Bounce.”

 

(Source: News Najia)

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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