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From Ebony Reigns to Fantana; Alexander Fiifi Abaka is Changing the Face of Artiste Publicity in Ghana

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From Ebony Reigns to Fantana; Alexander Fiifi Abaka is Changing the Face of Artiste Publicity in Ghana

Although the role of a publicist is usually an unsung role in the music industry, Ghanaian publicist Alexander Fifi Abaka, is one of the few to break that code and receive praise from artists and fans alike.

He is a graduate from Takoradi Poly now Takoradi Technical University and he ventured into blogging as the chief editor for GhanaNdwom.com, one of the popular and oldest music portals in Ghana.

Popularly known as Xerda, Alexander is a blogger and an artiste publicist who over the time has worked with giant music brands in the Ghana.

Alexander worked with RuffTown Entertainment as a Publicist for the label and the label’s acts such as Ebony Reigns, Wendy Shay and Fantana.

Alexander’s hit the limelight after his excellent efforts in raising the late Ebony Reigns’ success.

It is no surprise the late Ghanaian songstress Ebony Reigns; who dominated the music scene from 2017 – 2018, becoming the first female artist to win the most coveted award at the Vodafone Ghana Music Awards – Artist of the year in 2018, is his biggest success.

After Ebony’s unfortunate demise, Alexander churned his energetic prowess to Wendy Shay who was next-in-line for the label and at a time, worked as a personal manager for her.

From Wendy Shay, Alexander worked with Fantana under the RuffTown roaster. He still works with Fantana but both are no longer with RuffTown records.

With Alexander an integral member of the RuffTown team, Wendy Shay grew to become a household name, whiles also bagging the New Artist of the year at the 2019 Vodafone Ghana Music Awards.

Aside the above listed names, Alexander has also worked with AMG Business’ darling boy Medikal, Mishasha, Flyboy Geesus and others in building up their online presence and reaching to a wider audience.

Alexander Fifi Abaka is currently the publicist for Young Mission Entertainment, a record label and event organizing company based in Europe with a substation in Ghana.

Young Mission Entertainment has signed two female acts namely Freda Rhymes, & Ro-Wi Ryda to the label whiles they are also the main organizers of Ghana Music Awards Europe, and also handle Europe tours for most Ghanaian artistes.

Alexander is an example of the many unsung heroes, making the Ghanaian music industry run smoothly and he is one to look up to if you want to be a publicist in Africa.

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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