US based Ghanaian artist, Kaykay Amponsah who recently won the Afropop Artist of the Year in the just ended Ghana music Awards-USA has made it clear in an interview with afrotinz.com, that Ghanaians love to entertain and support stupid songs rather than good music.
The award-winning artist released a new music video titled “Nkwasia Nwom”. At the beginning of the video, the versatile artiste shows his disdain for ‘Stupid’ songs as he watches some music videos on TV and breaks the screen because he considers those songs as ‘gibberish’.
In the song, he addresses the trends in the Ghanaian music industry and how an artiste can easily make waves doing stupid and meaningless songs which he refers to as “Nkwasia Nwom”.
According to Kaykay Amponsah, in the 80’s and time past Ghanaians use to respect good music and sensible songs but in this new era sensible songs do not sell anymore, they get little or no attention at all. KayKay Amponsah said though he has ever been nominated in the Ghana Music Awards about some 10 years ago for his good song-writing skill in the Developmental Song of the Year category with his gender empowerment song “As Long As You Are A Woman”, he is still a struggling artist in the industry because he decided to stick to little or no controversy and good music.
KayKay Amponsah further named some artists as those in the Ghana music scene who are currently trending because of useless and meaningless content. He listed AY Poyoo, Ablekuma Nana Lace, Patapaa among others.
Despite the fact that ‘Stupid’ songs trend the most in the Ghanaian environment, Kaykay Amponsah insists that he will not follow the trend, but keep on to do the good ones for there is light at the end of every tunnel.
To get more details, check out his new song on all digital stores and on YouTube “Nkawsia Nwom” by KayKay Amponsah, and features Everlasting Tiki.
Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry.
He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs).
Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities.
Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry.
His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life.
He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management.
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