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I hope Grammys recognition will change the Ghanaian Youth’s perception of Highlife as “Old People’s Music” – Naana Blu

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I hope Grammys recognition will change the Ghanaian Youth’s perception of Highlife as “Old People’s Music” – Naana Blu

Naana Blu, the talented singer known for her enchanting highlife music, has expressed her hope that the younger generation of Ghanaian youth will embrace highlife as a genre for everyone, rather than associating it solely with the older generation.
Highlife music, a popular style cherished by Ghanaians and Nigerians alike, has garnered recognition by being included in the Grammy Awards’ Best African Music Performance category.
In light of this development, Naana Blu opened up about the criticism she has faced from some prominent figures in the Ghanaian music industry for pursuing highlife music. She hopes that the endorsement from the Grammys will put an end to the disparaging remarks she has endured.
“As Ghanaians, we tend to value things more when they receive international recognition. Therefore, I hope that the majority of Ghanaian youth will begin to appreciate and support highlife music, encouraging young artists like myself who are determined to push the boundaries of this genre by creating more highlife songs that can be enjoyed and serve as a source of education,” Naana Blu explained.
Alongside her inspiring words, Naana Blu recently released a chart-topping Afrobeats track titled “Cartoon,” which has been met with great enthusiasm, amassing numerous streams and receiving extensive airplay. To listen to the song, visit ffm.to/naanablu_cartoon.
In 2020, Naana Blu made her debut with the release of an EP titled “This Is Highlife,” featuring five captivating highlife songs: “Ohia,” “Odo Asem,” “You Dey Do Yourself,” “This Is Highlife,” and “Highlife Dance.” Experience the beauty of these songs by clicking on this link: lnk.to/CruxNaaNaBlu-ThisIsHighlife.
(Story: Keira-Terra Baaba Nhyira-Mensah)

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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